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A designer is considered to be the middleman who helps build a bridge of communication between the selling company and the buyer. The sole objective of a designer is to create a design that helps convey the message in print or web based mediums to the buyer or customer. To be able to approach the job of designing properly, a graphic designer or a web designer needs to know the basic similarities and dissimilarities of designing in print medium and web medium individually.
The principles of designing for print and web varies in accordance to their need and target audience. Here we will be discussing about the principles to follow in graphic designing and web designing:
- Forget Linear Movement
Before you start designing any concept or message, the first thing to know is whether it is being done for print or web. If the designing is for web, it is important that you understand the habit of web users well beforehand. In web, users tend to browse through and not spend more than few minutes on a particular site. Hence to attract more traffic, the items used in web designing need to have a smooth flow among them. On the other hand, for print the items used in designing do not need to interact with each other.
Proper planning of the linear movement and interaction of items in designing can help you have your way through web designing and graphic designing. - Plan for growth
While planning your design, there should always be scope for growth and improvement. Certain elements of designing keep on changing depending on the change in time and likes of customers. A good designer should understand the need for growth in accordance to the changing trend, especially in web. Website design undergo changes frequently keeping pace with the global need of customers. Plan your scope of growth in areas of content, navigation, footers and any other place that allow easy up-gradation and accessibility. - High Usability
Conduct a usability survey before you start designing to understand the flaws of a design from user’s viewpoint. Do not get trapped in various complicated designs that do not help in improving website traffic. Instead focus on keeping your web design simple and easy navigation of the site that allows a smooth and easy accessibility to users. Add authentic visual appeal to your website products, buttons and other options so that they influence a customer in availing that product or service. - Cooperation with developer
As a graphic designer or web designer, you get to have the initial approval from clients. But it is recommended that before you show your design to client for approval, talk to your developer to ensure that what you are designing makes sense and can be efficiently implemented. Web designing and development goes hand in hand. Therefore always maintain a cooperative and open communication with your developer to avoid future problems. - Embrace the standards and principles of medium
Though web designing and graphic designing is said to be totally dependant on a designer’s creativity, yet there are certain rules and principles that a designer need to maintain in accordance to trend and need. Some of the things a designer needs to accept in both print and web designing are as follows:- There is no fixed standard of color for web
- Web fonts should be the standard fonts that are available in all customer machines by default
- Common rules of designing need to be followed well
Follow the above stated principles and ensure that you have a properly prepared quality design. There are many web designing companies as well as graphic designing companies who can help provide various innovative and unique designs as per client’s need.
