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Mexico City. 2:30 in the afternoon. Most shops down the main boulevard are closed. It is siesta time. New Delhi. 2:30 in the afternoon. Nimble fingers type furiously on the keyboard. The project deadline is 1800 hours GMT. The project is called “Budget-friendly travel destinations in Europe”. The content is being written is neat and perfect English.
One of the outcomes of India’s colonial legacy is that it has a rich talent pool of English speaking Indians who can speak and write the language as correctly as their native English-speaking counterparts. This is not all. The availability of skilled but cheap labour coupled with the geographical time differences between India and U.S.A./Europe makes India the preferred destination for global outsourcing. And as in all other spheres, content writing jobs are also being outsourced. Read more…
