The term â€œHierarchyâ€ simple means arranging things in a series of order according to importance within a system. It enables people to find out things easily and also helps to maintain a certain level of order in a given structure. Now, you might wonder what purpose this concept serves in the field of website design. Maintaining a hierarchy in the structure of a websiteÂ can help you a lot to garb the attention of the visitors without making any strenuous effort. In fact, hierarchy has a profound impact on website design since it has the power to persuade your visitors and can have positive impacts on visitor retention. However, a designer needs to have a fair understanding of the importance of hierarchy based web design before foraying into this domain:
Form a Basic Idea: – Hierarchy means arranging things in order. Now, the question is how you can apply the concept of hierarchy in the field of website design. In our social life, this concept is mainly applied to grade, social, religion etc, but in the case of website design, it applies to the experience of the users. As a designer, you need to know what the most important part of a design is if you wish to give your website a hierarchical structure. By doing so, you can position important elements at the fore of the structure.
Create A Master Plan for User Experience: – Before you start designing your website, you need to sketch out a master plan that should give adequate attention to user experience. You can make a giant leap towards it by setting up a wireframes. Wireframe is nothing but a basic visual guide that is widely used in the domain of interface design to set up the probable structure of the final design. It compromises a number of issues that includes navigation and of course visual hierarchy.
User Flow: – In Hierarchy Based Web Design, you need to determine which element in your design should be given the most importance and which should be given the least. Unless you have this knowledge, you are bound to face a barrage of problems that can have disastrous impacts on the entire structure.
Prepare Your Goal: Every website has a unique role to play and it can have decisive impacts on the overall structure of a website. For example if you are designing ecommerce website, you need to give utmost importance to its products because they are only source of earning revenues. Products need to be featured properly and judiciously.
Make Things Noticeable: – There are a number of things that can have profound impacts on the final structure of a website. Color, dimension, size, placement, images and contrasts play decisive roles in determining the final look of a website. Now, as a designer you need to know how you can make things noticeable by using these aforementioned elements astutely in the entire designing process.