A designer is considered to be the middleman who helps build a bridge of communication between the selling company and the buyer. The sole objective of a designer is to create a design that helps convey the message in print or web based mediums to the buyer or customer. To be able to approach the job of designing properly, a graphic designer or a web designer needs to know the basic similarities and dissimilarities of designing in print medium and web medium individually.
The principles of designing for print and web varies in accordance to their need and target audience. Here we will be discussing about the principles to follow in graphic designing and web designing:
- Forget Linear Movement
Before you start designing any concept or message, the first thing to know is whether it is being done for print or web. If the designing is for web, it is important that you understand the habit of web users well beforehand. In web, users tend to browse through and not spend more than few minutes on a particular site. Hence to attract more traffic, the items used in web designing need to have a smooth flow among them. On the other hand, for print the items used in designing do not need to interact with each other.
Proper planning of the linear movement and interaction of items in designing can help you have your way through web designing and graphic designing.
- Plan for growth
While planning your design, there should always be scope for growth and improvement. Certain elements of designing keep on changing depending on the change in time and likes of customers. A good designer should understand the need for growth in accordance to the changing trend, especially in web. Website design undergo changes frequently keeping pace with the global need of customers. Plan your scope of growth in areas of content, navigation, footers and any other place that allow easy up-gradation and accessibility.
- High Usability
Conduct a usability survey before you start designing to understand the flaws of a design from user’s viewpoint. Do not get trapped in various complicated designs that do not help in improving website traffic. Instead focus on keeping your web design simple and easy navigation of the site that allows a smooth and easy accessibility to users. Add authentic visual appeal to your website products, buttons and other options so that they influence a customer in availing that product or service.
- Cooperation with developer
As a graphic designer or web designer, you get to have the initial approval from clients. But it is recommended that before you show your design to client for approval, talk to your developer to ensure that what you are designing makes sense and can be efficiently implemented. Web designing and development goes hand in hand. Therefore always maintain a cooperative and open communication with your developer to avoid future problems.
- Embrace the standards and principles of medium
Though web designing and graphic designing is said to be totally dependent on a designer’s creativity, yet there are certain rules and principles that a designer need to maintain in accordance to trend and need. Some of the things a designer needs to accept in both print and web designing are as follows:
- There is no fixed standard of color for web
- Web fonts should be the standard fonts that are available in all customer machines by default
- Common rules of designing need to be followed well
Follow the above stated principles and ensure that you have a properly prepared quality design. There are many web designing companies as well as graphic designing companies who can help provide various innovative and unique designs as per client’s need.
Many small business organizations with tight budget cannot afford to avail the service of website designing companies due to high cost of service. To help such small organizations who are willing to promote on a wide spectrum but is getting constricted because of budget, website design templates are the best option to avail.
While availing the option of selecting the perfect web design template for your company (if you also have a small business), it is important to consider various aspects and areas which include the following:
- Website purpose
Websites are created with the objective of easy and quick marketing that helps to promote the company profile globally among potential customers throughout the world. This in turn helps to create a web presence as well as a better and broader customer base for the company
- Individual Expertise
Though web design templates are available easily and in low cost, it is important that you have a fair idea about the perquisites of computer along with good internet knowledge. Select templates that you are accessible and comfortable with. If you need some programming help, ask for free or nominal charge support and customization features from your template providers.
- Nature of Business
Before opting for any template, make sure whether the template design is at per with the nature of your business. While some business template can look good in bright colors and flash application, others may be perfect with subtle designs and colors. Decide beforehand what you want for your company beforehand to avoid later confusions.
- Need for Updating
If you feel that you will want to update and refresh more information in your website design with time, do consider this need from beginning. Opt for interactive templates that offer you the chance to modify, edit and change as per your need rather than static templates. Quality web templates can be the right choice for you for easy upload and updates.
- Template Designing
The most crucial thing to consider while availing web templates is its designing. Make sure that the templates you select are in accordance to the standard of website designing which includes the following:
- Color of background and fore color
- Display principle and options
- Link location and size
- Logo display
- Icons and text
- Flash animation for banners
- Number of pages in total
There are many designers providing professionally designed web templates that you can effortlessly avail. Web templates are even available free of any cost in many internet websites.
With the change of time, new trends are inevitable. In the web designing industry also, new trends and techniques have evolved with the advancement of time and technology. To design a website certain rules and standard are stated to be compulsorily maintained in order to have a perfect professional designing. But here we will be discussing about some of the myths that you can easily break and recreate in accordance to your creative need and requirement.
- Nominal use of fonts
The normal myth is to have minimum usage of font in your design. But there is no hard and fast rule that states that you canâ€™t use fonts in accordance to your need. If your creative impulse want you to try something different, you can always opt for more usage of fonts. But the most important thing to remember in website designing is to blend the font texts with the design perfectly so that it does not look odd or out of place. Your unique and innovative designs can turn to be your strength.
- No Horizontal Scroll Bar
It is popularly stated that websites with horizontal scroll bar do not look good and is not user friendly. While this statement stands true for many websites, this rule can be recreated in need. If you need to design for any website that has a wide array of products to showcase, there is no option than opt for horizontal scroll bar. A well designed website that is presented perfectly can look impressive and different from others even with horizontal scrollbar.
- Use of different colors in background and text
According to the norm of web designing, it is good to avail a single colored background and a different text color. This helps to differentiate the text and background hues easily as they are prominent and attractive. But you can always break this rule and try something different. How about designing a site with background and text of same color, with slight difference in shades? Designing is all about creativity that is catchy and attractive. Designers therefore enjoy full freedom and authority to generate his individual style.
- Use of too many colors
It is often said that a website that has too much usage of color is a total turn off to users. But this is not true for all web design, as sensible and professional use of multi-color shades can help make some awesome designs that not only look attractive but also unique and impressive.
- Simple Navigation
It is often found that many websites are designed well but the navigation process is not paid needed attention. Navigation forms an important aspect of web designing which needs to be simple and easily accessible to users. But if clients want to have a round way complicated navigational process, you can recreate this rule of designing.
In the present age of technology, a web presence has become essential for any business to grow globally. A website helps to promote your business worldwide easily with help of a click. To achieve the purpose of global marketing, companies both big and small, are opting for a well designed website that will help to convey their message and values to potential customers. Hence web development has emerged as one of the most sort after need now a day’s.
As you start your search for an experienced and reputed web development company, make sure that you know about the five vital web development solutions that are needed to create an organized and effective online presence for your company.
- The website design should support multiple web browsers
The foremost thing to maintain while designing website is to check whether it is supported in multiple browsers namely Internet Explorer, Apple, Mozilla and Opera. Customers should be able to open any website in any browser of their choice. Websites that work in all browsers helps to promote your company website worldwide easily and fast.
- Content management should be simple and easy
Content forms the king of a website. To promote your company website wide and far easily, it is needed that the content is unique and creatively written. The site has to be informative and authentic to attract more customers and traffic. Proper maintenance and update of content after regular intervals is needed to attract potential customers.
- Use original company photos instead of free downloaded stock pictures
To build an attachment of the customers with your company it is needed that original company pictures are used in website designing rather than stock photos. It is important to create an association, connection and brand image of the company with customers to hold their interest for long.
- Customize your website
In order to attract the maximum number of customers, it is needed that the website is done in the right format. Customization of the site with blend of old and new is important so that your company website is different and unique.
- Website should reflect the company’s image and values
The main objective of creating a website is to create a web presence that will reflect your company’s image and value to clients far and wide. To achieve this purpose, it is important that the website is designed attractively with easy navigation options and relevant and authentic informative content.
There are many web companies that offer website design service in budget price that is according to in accordance to customer budget and need. Explore the above stated five issues when hiring a web development company and soar to heights of success rapidly.