We come across numerous company logos everyday and we are also aware of their importance in marketing. But the secret of success lies in the effectiveness of its design. With proper steps you can build up successful branding with your logo design. You can use your business logo on different stationeries, your business card designs as well as on your company website. This way you will be able to brand your business and attract attention of your potential customers.
Here are some of the basic steps which you may find useful while designing your own business logo:
- First of all make the logo memorable. You need to choose a logo design which one can easily remember and recollect later. It should neither be too complex or just too simple that it will go un-noticed.
- Secondly, it is important to make your business logo meaningful. If you are to choose a graphical logo then try to convey the message you want to reach out to your potential customers. Make sure that your company logo speaks about your services or products.
- Thirdly, you have to be very particular about the uniqueness of your logo. If you want to stand out from the crowd then you need to design something outrageous. This would help in build your business branding in the long run.
- Fourthly, you need to be very careful while choosing a graphic designer or a graphic designing company. Make sure they provide customer satisfactory service and check whether they can add professional touch to your company logo.
- Fifthly, you can start with free online business logo designs. You can also check out the various logos that have become quite famous over the years. To keep up with the time choose a logo that has long lasting effect on the minds of potential customers.
- Sixthly, choose the colors for your business logo wisely. You should also visualize it in black and white combination as you may have to use the logo for printed materials.
- Seventhly, while choosing a logo design for your company, make sure that all its elements are balanced. A consistent approach is very much required to reflect a corporate outlook.
The primary focus of a website design company should be to highlight its client company’s key features and uphold a powerful corporate image which will set it apart from its competitor companies. For a successful website, there needs to be an effective website design enabling quality content management, easy navigation while being aesthetically appealing. There are few things to keep in mind when creating a website design for the greater masses.
Tapping into the customer psyche
Since a website is created to attract customers and encouraging them to engage in business with your company, it is essential to acknowledge their point of view. The objective is to make the website design as alluring as possible. Presentation means a lot in this current market so it is crucial for a website design company to tap into the customer’s psyche and recognize the key elements which are most likely to grab the attention of your potential customers, and retain it.
Content plays a vital role
The popularity of sites has initially emerged because of the in-depth information available on the internet. So it is very important o give content a special place in your website design. The usefulness of the site can be based a lot on the quality of information provided. More comprehensive and helpful content you are able to provide on your site, the more likely you are to gain popularity among your customers.
Pictures catch the eye
A website design with only texts and no pictures is likely to spell disaster. Website design companies are well aware of the fickle mindedness of internet surfers so it is important to provide some visual stimulus to attract that first attention. The more interesting and relevant the pictures will be the more likely there is a curiosity generated among customers.
Remember that customers are coming to your site to acquire some kind of information and that should be the primary focus in a site. Try to map out the quickest route a visitor can take to find the information they need. Incorporating simple navigation in your website design ensures that visitors do not leave your site in frustration. Avoid pop ups and complicated lay out.
Interactions build relations
Even if there is no direct interaction, the language and set up of the website design should be such that they feel at ease. Keep away from jargon and try to explain difficult terms in a simple manner. Through your website design and the ideas that are portrayed try to create a bond with the customers. This way they are not only aware of you and your company but are tempted to keep coming back and recommend you to others as well.
Blogging is probably the best-known platform that is gaining immense popularity among all age groups. Even corporate organizations are now finding blogging an effective medium of communication. Therefore, it is no wonder why more and more business organizations are willing to join this bandwagon. But as blogging is a highly interactive and evolving platform and as it represents your online identity, you need to make sure that it looks at least professional. Your blog need to bear the basic characteristics of professional blog website design if you wish to make your presence felt in the virtual world. Here in this article, we are going to discuss the basic characteristics of blog design. Lets check them out:
Feature RSS Feed: – Since hundreds of blogs are hitting the web each day, it is becoming increasingly difficult for a user to keep track of them unless he is subscribed to their RSS feeds. RSS feed enables a user to keep himself updated with the latest posts automatically. If a user scribed to RSS feed of your website, he will be informed automatically whenever you post a new article in your blog. Therefore, it has become almost a necessity for all the bloggers to feature a RSS feed so that users can get in touch with your blog whenever they want.
Majority of content management systems come with inbuilt RSS capabilities. However, if you are looking for something more advanced and sophisticated, you can try out a free service like Feedburner that comes equipped with different tools that let its users check, analyze and optimize the use of their RSS feeds.
Create A Blog Post Archive: – Blogs usually feature latest posts on the fore but if you wish to make some of your earlier posts visible, you need to create blog archive so that your visitors can easily navigate to the old posts. A post archive can help you to reduce bounce rate of your website to a great extent since it encourages visitors to flip through some of the old posts.
It is not difficult to create an archive of past blog posts since most blogging platforms and majority of content management systems offer some simple features that you can utilize for displaying the list of your blog posts.
Search Button and Social Media Integration: – Visitors do not have enough time in hand to go through your long list of posts to find out specific information and therefore, it is becoming more or less a necessity to add a search button in your blog. By adding social media buttons in your blog, you can help your visitors to connect you via different social media.
Humans are easily swayed by first impressions, as a sign of which we are easily attracted to a pretty face, and often remember such faces for a long time. Whether it is right or not, that is the way things are. So when we say that a logo is like the face of a company, you know how important a logo is. It is something that will help you or your company to create a memorable impression in the peopleâ€™s minds, and that is what you should aim to do.
Logo designers should not only have a good knowledge of graphic software techniques but also they should be capable of reading the pulse of the people and have an idea of what would work in the sphere of logo design. Keeping the popular trends in minds and peopleâ€™s reactions to them, here are few things you could implement to make the process a bit easier.
Fonts and colors
According to statistics, people do not respond well to cluttered designs where there are too many color and too many different kinds of fonts. So it is best to keep the design simple using not more than three colors and fonts.
Even the font style should not be too over-the-top, more often than not, regular fonts like Arial, Times New Romans, and Helvetica have more impact. In a desperate attempt to be appealing do not make the logo to difficult to decipher and even more difficult to remember.
Shapes and shadows
Think how simple dots and dashes can make a difference instead of trying to conjure up a complicated shape. Even trying tricks like using shadows and gradients can have the opposite of effect. The idea is to connect to the people and simple and clean shapes register quicker and retained longer.
Since a logo is the representative of the company, they need to be used in various media. So this implies that the logo should be such that it looks attractive in all media, be it print or electronic. Even company merchandize and stationary often bear the log so it should look just as good on those as well.
Being a logo designer is not an easy having to cater to different peopleâ€™s different taste and finding a design that would appeal to a substantial number of people. There are no guarantees still following these steps might just guide you a bit better.