Some companies use a “coming soon” page to introduce their forthcoming website and create a buzz in the market. When your web design project is in progress, you can design a custom coming soon page to establish your corporate identity in advance. Make sure that you design the page uniquely to attract the target audience. Give a little information about your business, but don’t reveal everything.

Make a Unique Design that Suits Your Personality

Although the ‘coming soon’ page is a temporary web page, you must design it carefully. Give it a personality that suits your business and compels your target audience to visit your website once it’s live. For instance, if you offer web design solutions, you can use beautiful graphics and write a caption, “web design is now simplified” to make people interested in your business.

You should establish your brand identity through the ‘coming soon’ page design. Use the same color scheme and font style here that you are going to use in your website. You can also include your logo to make people familiar with your brand.

Use your creativity to give the page a distinctive look and encourage the target audience to visit your website URL regularly. Sometimes, a minimal design can do the trick, instead of graphics-heavy design.

Use Images that Attract and Amaze

You can use interesting customized images to give the page a vibrant look. Images add beauty and convey your message seamlessly to the target audience. Select the images that have something to do with your website and hire a photo editing services company to customize the images.

Add few mysterious elements in the ‘coming soon’ page to increase curiosity. Make sure that the main message is given on the page design, but readers have to use their brains to understand it. Make images just that bit enticing, but not too complicated so readers don’t understand anything.

Provide a Sign-Up Form to Invite Subscribers

Embed a sign-up form in the page design to send email notifications. The interested can sign up for newsletters and stay up-to-date about the progress of your website. You can offer something exclusive to those who join your newsletter list. This will encourage more visitors to share their email address with you.

Tell your customers what your site is all about and how they will benefit to make them join your newsletter list. However, don’t write lengthy paragraphs to describe your business.

After the site is finally launched, send a welcome mail to all your subscribers.

A coming soon page is like the business card of your website. Hence, there should be a balance between beauty and information. Use your designing expertise to create curiosity among your audience to make your site instantly popular. And don’t forget to promote your site using social media.

Facebook fan page design is a part of your corporate identity design and you must design it to suit your brand image. You can use your product images, corporate logo design and share unique information about your business through your fan page. The recent change to Timeline can benefit your business like never before. The Timeline cover photo is your queue to start advertising your services by giving your profile and fan page a refreshing new look.

However, there is one problem: Facebook does not allow promotional links or contact information in the Timeline cover photo. Still, Timeline can be used for marketing. Here are some ways to do it:

Use Your Company Name and Logo- This is one of the most simple yet effective Timeline cover design ideas. Timeline cover is like a banner, so, when people come to a fan page, they are bound to notice it immediately. Including your company name and brand logo in the cover area can help make people familiar with your brand.

Use a Catchy Slogan and Image- Slogans/catch-lines and images are great attractants for an interested audience. Greet your visitors using a positive statement. For instance, if your’s is an online educational site offering entrepreneurial training, a catch-phrase saying “to win you don’t need size; you need a winning attitude” can attract a good number of people. The trick is to connect with the multitude. A good slogan can do that.

Remember, a picture says a thousand words. Use an image that speaks out your brand USP in a nutshell. If you think a single image is not sufficient to convey your brand message, you can use multiple images in the cover area. “Voices for Utah Children” followed this strategy to attract donors.

If you are famous, don’t hesitate to use your own photo in the cover area. Freelance professionals should use this cover designing strategy to increase their client base. A ‘real’ person generates confidence in clients and can help get you more business.

If you have a famous designer, content writer or programmer in your team, use their photos in the cover image to give your fan page a unique look. You can also use a photo of your entire team to help your clients identify the people who make things happen.

Include Your Service Information- Tell your fans the type of services you provide through your fan page cover photo. Instead of writing long sentences, use small words to capture the viewers’ attention. For instance, instead of writing “we offer wed designing solutions to worldwide clients”, you can write “ web, graphic and Flash design, web programming, SEO” to describe your business comprehensively and perfectly.

The cover photo can also be used to announce your new product launch date or invite your fans to a business seminar. Sharing the product launch date on the cover instead of your wall is more people to get your business noticed.

Showcase Your Work- If you are web designer, you can use some of your design samples as the fan page cover photo to prove your expertise and attract more fans. Ecommerce websites can follow this strategy to advertise their products. They can display some of the products they sell to drive online traffic towards their website.

Customers tend to easily rely on a brand when they read positive reviews from other customers. Using your customer testimonials as the Timeline cover photo can earn you a potential buyers’ trust.

Show Appreciation for Your Fans- Add the images of your fans in the cover photo to make them feel special. When a non-fan visits your fan page and sees the cover, he may simply join your page to see his face on the cover. This is a good way to attract new members to your fan page. The more number of ‘friends’ mean better exposure.

Following these guidelines can help you customize the cover photo area of your Facebook fan page Timeline. When you promote your brand intelligently using the cover photo, more people will start “liking” your page.

Most designers will agree with the fact that web design involves implementation of creative ideas and tremendous mental exercise. Therefore, it is hardly surprising that occasionally we feel that our creative juices have stopped flowing. We feel helpless, not knowing what to do to rev up our creative juices again. Here are few strategies that any one associated with a website design company India (or any creative profession) can consider for handling creative block.

Get Rid of Distractions at the Workspace

Many people feel distracted because of noisy work environment. This is especially true of people who work from home. Usually, most work-from-home designers do not have a clearly defined working zone. As a result, they easily feel distracted. Of course, people working at offices can also face this problem.

The best way to deal this situation is to change your work environment. For example, if you work from home, place your computer in a separate room, where you are less likely to be disturbed. If you are working from office, it may not be always possible to change your environment. Still, you can discuss with your boss about the problem and come up with a practical solution.

Collaborate with Designer Friends or Colleagues

Collaborating with another designer offers you a fresh perspective, thus allowing your creative juices to flow freely and enhancing your productivity. Consider the fact that sometimes you may solve the problem, simply by discussing it with another person.

Of course, to make the most of discussions, getting rid of your ego is critical. This will help you to appreciate the good tips offered by your designer friend/colleague and work on your weak areas.

Do Not Take Criticisms Personally

Sometimes, our productivity suffers because of negative comments. Let’s accept the fact, we invest great effort and many hours to offer quality web design solutions. And if it receives criticism, it is definitely heartbreaking.

However, to survive in this industry, developing an open mind is important. This helps you to judge your creations from a neutral point of view and improve your skills. Of course, we are not saying that you also need to consider criticisms that do not make any sense. You should eliminate arguments that do not make a valid point. However, do pay attention to the rest.

Adopt the Scribbling Habit

As a web designer, you may have long forgotten the usage of paper. However, if you want your creative juices to flow freely, taking help of paper can be a great idea. Opt for a pen/pencil and let your ideas flow freely on the paper.

We are suggesting this idea because as compared to creating drawings on the computer, drawing by hand involves more complex activities, thus providing you with a stimulating experience. This stimulation, in turn, sparks your creativity, thus encouraging you to come up with original ideas.

Designing is a creative process. And it is obvious that occasionally you will face creative block. However, do not feel disheartened even in such situations. Opt for the above-mentioned strategies and let your creative juices flow freely. We wish you all the best.

Creating a logo that strikes the right balance is a rigorous process. You need to create the right design, incorporate the perfect elements, and ensure that the logo conveys the intended message. Many  designers, unfortunately, assume that incorporating any element within the design is a good strategy. However, this is a wrong concept.

If you incorporate certain elements in the logo design blindly, chances are high that it will fail to create a good impression. It may distract the audience and rather than benefiting your business, it can actually hurt it. We highlight few elements, which, if chosen blindly can negatively affect overall look of the logo. To know more about this issue, read on.

Unwanted Gradients

Gradients, when used correctly, can provide a logo with a classic look. However, if you opt for gradients, just for the sake of it, it may distract the audience. Also, avoid gradients, which fade to white. It looks amateurish and does not create the right impression. For best results, use gradients, only when they add some value to your design.

Messy Fonts

Fonts have a powerful impact on logos, with the right type altering the entire look of the logo. Apart from choosing the right font, you should also pay attention to spacing of the fonts. Fonts that contain condensed typefaces automatically provide logos with a cluttered look.

These fonts also hamper legibility of the design, forcing the audience to invest more time for interpreting message of the design. For this reason, avoid using such fonts. Rather, stick to classic and stylish fonts.

Huge Taglines

It is true that taglines are important for highlighting services of a company. However, if you assume that longer tagline is ideal for creating a stronger impact, you are mistaken. Incorporating a long tagline in logos creates a cluttered look and may even prompt your audience to observe the tagline, rather the logo. This is applicable for brochure design and graphic design as well.

To create the desired impact, opt for short and simple taglines. Consider tagline of one of the largest food giants of the world- McDonalds, which says “I’m lovin’ it”. The tagline, despite containing only three words has earned huge popularity.

Unnecessary Swoosh

Most of us are aware of the fact that Nike logo popularized the Swoosh symbol. The symbol has a rich legacy and was traditionally used to represent progress. The intelligent use of the Swoosh symbol by Nike earned it appreciation from critics as well as audience. Soon, usage of Swoosh became the ‘IT’ thing, with various companies using it aggressively.

If you are planning to incorporate the Swoosh symbol in your logo, first ascertain whether it complements philosophies of your company. In case it does not, avoid it.

Information About The Company

Incorporating company information within a logo is an unprofessional strategy. It also creates the impression that the company is desperate to promote its services. Furthermore, it makes the design appear messy.

For these reasons, avoid incorporating any information about the company within the logo. Rather, concentrate on creating the logo and trust us-it is enough.

Once you are done with creating the logo, check it again. Reduce elements that do not add any value to the logo. Finally, ensure that it possesses a clean and professional look.