A lot of business owners hire designers to create huge brand logos that they think will be very much liked by their target audience. Though this is true in case of some brands, not every business should have a giant emblem. Large does not always mean better. Companies should not forget the fact that brand logo design is an integral part of their corporate identity and size of the emblem plays a key role in the success of their corporate identity.
However, designers are not always at the liberty to choose the size of the emblems they create for their clients. Even if a designer wants to create a logo that’s relatively small in size but is sure to be very effective, they are often prohibited by their clients to do so.
So, does a brand logo’s size really matter? The answer is, surprisingly, both yes and no. It depends on the design. Plus, there are a few more things to it. Let’s discuss them:
- Your company logo should be the pictorial representation of what your business is all about. A well-designed emblem can fulfill this purpose effectively and convey the right message about your brand to your audience meaningfully. But a well-designed logo does not always need to be a gigantic one. A small insignia can also do the job perfectly. In this case, it is the purpose that matters, not the size.
- A large insignia that lacks sufficient content can create a negative impression. It can even distract and disturb onlookers. So, it can do more harm than good and spoil your entire branding effort.
- The content of the design also determines whether it would succeed or not. The focus of the design will have to be on the content. Oversized designs can overshadow the content, which is not at all good for your branding. However, a balance of both may attract the eye, but for that your creation needs to stand out.
- Clients sometimes think that minimalist designs are created because designers do not want to pay enough attention. This is a common misconception that makes clients demand bigger emblems. It is the designer’s job to explain to the client that the empty spaces, very common in minimalism, are very important for the success of the creation. Otherwise, the insignia will look just cluttered. By resorting to minimalism, designers can actually produce powerful logos that would definitely have an impact on the onlookers. Here, large is good. A huge insignia with a minimalist background and foreground can seem very attractive.
As mentioned before, larger size does not ensure effectiveness and neither does smaller size. Too small logos can make the typography illegible and too gigantic emblems can tire the eyes. There should be a balance. Boosting the brand recognition of the client’s company is a primary goal of business logo services. Both aesthetics and effectiveness plays important parts in the job, so both big as well as small logos are important.