A lot of business owners hire designers to create huge brand logos that they think will be very much liked by their target audience. Though this is true in case of some brands, not every business should have a giant emblem. Large does not always mean better. Companies should not forget the fact that brand logo design is an integral part of their corporate identity and size of the emblem plays a key role in the success of their corporate identity.

However, designers are not always at the liberty to choose the size of the emblems they create for their clients. Even if a designer wants to create a logo that’s relatively small in size but is sure to be very effective, they are often prohibited by their clients to do so.

So, does a brand logo’s size really matter? The answer is, surprisingly, both yes and no. It depends on the design. Plus, there are a few more things to it. Let’s discuss them:

• Your company logo should be the pictorial representation of what your business is all about. A well-designed emblem can fulfill this purpose effectively and convey the right message about your brand to your audience meaningfully. But a well-designed logo does not always need to be a gigantic one. A small insignia can also do the job perfectly. In this case, it is the purpose that matters, not the size.

• A large insignia that lacks sufficient content can create a negative impression. It can even distract and disturb onlookers. So, it can do more harm than good and spoil your entire branding effort.

• The content of the design also determines whether it would succeed or not. The focus of the design will have to be on the content. Oversized designs can overshadow the content, which is not at all good for your branding. However, a balance of both may attract the eye, but for that your creation needs to stand out.

• Clients sometimes think that minimalist designs are created because designers do not want to pay enough attention. This is a common misconception that makes clients demand bigger emblems. It is the designer’s job to explain to the client that the empty spaces, very common in minimalism, are very important for  the success of the creation. Otherwise, the insignia will look just cluttered. By resorting to minimalism, designers can actually produce powerful logos that would definitely have an impact on the onlookers. Here, large is good. A huge insignia with a minimalist background and foreground can seem very attractive.

As mentioned before, larger size does not ensure effectiveness and neither does smaller size. Too small logos can make the typography illegible and too gigantic emblems can tire the eyes. There should be a balance. Boosting the brand recognition of the client’s company is a primary goal of business logo services. Both aesthetics and effectiveness plays important parts in the job, so both big as well as small logos are important.

When you are designing a website, balancing different elements is a tough task. In a good website, you can find text content, images, videos, audio and many more things. As a web developer, you have to place those elements properly to create a neat and clean look.

Different designers take different approaches to create website layout. Some of them prefer using grids to give the site a balanced and organized look.

Some people say that those vertical and horizontal lines create an obstruction to the eyes, but they forget that even newspapers and other print materials also use grids for reader-friendly design. If you have any doubts about the effectiveness of grids in your mind, read on to know how it can enhance your website design.

Gives You a Preconception- When you start discussing the project with the client, a blueprint of the primary layout appears in your mind. As soon as the meeting is over, draw some grids and place sample content so that you can work in an organized manner in future. You may change the placement of text, images or videos during the project, but as you have already placed the main elements, there is no chance of missing anything accidentally.

Maintains Balance- Weight distribution is a critical factor of web development. If you place text content at one side and images on the other side, it will look disoriented. With the help of grids, you can place text and images in an organized manner and maintain the visual balance.

Makes the Site User-friendly- It helps the users find important content easily and quickly. For instance, an e-commerce site can be designed like a book shelf. Display one key item of each category on the homepage to increase your sales figures.

Gives Professional Look- Small things can make or break a brand. When people surf internet for content, they give high importance to the website design. If the overall look of a site does not impress them, they simply close the window. Grids add elegance and value to your website and grab viewers’ attention immediately.

Works As a Guideline- Dividing the entire layout in small parts gives you a better idea of content placement. Gridirons work like small rooms of an apartment and it’s easier to fill the rooms to give the apartment a wholesome look.

Easier to Maintain Typographic Balance- Fonts help readers identify the most important message of a website. With the help of framework, you can use right font sizes and draw readers’ attention. The site looks well balanced and conveys messages faster.

Ample White Space- While developing a site, designers often try to add too many elements on the homepage and jeopardize the layout. Too much text hampers readability and drives users away. Grids make sure that you leave enough white space and increase readability.

These are some of the advantages of grids. It’s not mandatory to use them in every project, but if you want to work in an organized manner and develop websites quickly without taking too much stress, then grids are your best friend.

No designer likes to hear the word ‘revision’. But revisions are bound to occur, and they do, in almost every project. There’s no way to tell whether your client will order revisions or not. A proactive approach is important in order to have a successful revision and to satisfy your client. In this post, I would suggest some ways to steer clear from revisions in your corporate identity design project. So let us start.

Keep in mind from the very beginning of your project that planning is the key. A solid plan can go a long way to rescue you from repeat works ordered by your clients.

Question

Inquire what your client exactly wants the moment he calls you to give you the project. Get as much relevant information as possible. The client will not be able to tell you exactly what you need to know until you ask the right question. Prepare a questionnaire which would contain questions that give you a clear picture of what will actually work for your client’s corporate identity.

Ask his/her preferred colors, typographic choice, whether he/she is looking for something totally typographic or a combination of design and typography. Request some logo examples (existing company logos) from them. Obtaining these information will eliminate the need for modifications.

Create Rounds and Mention It in Your Contract

When you are creating your design contract, make sure to have some design rounds according to your convenience. You can offer unlimited rounds, up to three rounds or just one round. It is advisable to keep the number of rounds as few as possible. Keeping modification limits in your contract will make your clients feel like they have to abide by it and once they have exhausted it, they have to pay additional amounts for it. This will reduce your pressure remarkably.

Set Goals for Your Rounds

Every modification round should have its goals. For unlimited revisions, you should create at least 3 different designs and present to your client. For the round where you offer up to 3 modifications, you should provide at least 2 options to choose from and for your single revision round, offer one option.

Lastly, ask your client about their targeted demographic because it plays a key role in determining the color, the font and other aspects of your logo design. India is a preferred option for clients to outsource their design projects. If your client is targeting an Indian demographic, you would already know how to make his/her corporate identity design work. If that is not the case, you of course need his/her assistance.

A last piece of advice, do not take design amendments as an insult to your creativity. They are perfectly  normal in every creative profession. Have a cordial relationship with your client and encourage good communication.

Please share any ideas or suggestions that you may have.

Don’t forget to tell us what you think of this post.

Landing page, also known as “lander” is generally used by online marketers. It is essentially a single web page where a visitor is led to after he clicks on an advertisement. Needless to say, it is used for converting visitors into customers. With numerous landing pages being created everyday, it is becoming more and more difficult for users to determine which to trust and which to not. As a result, designers are also facing a challenge as to how to come up with a more effective and appealing landing page that would build trust.

 In this post, I would discuss some strategies of quality web design to create really trustworthy landing pages.

Professional Design: This is the most important aspect of your website. The landing page needs to have a professional look. Make sure you create an expensive look because it can induce a feeling of exclusivity which is very helpful in making sales.

Be Consistent: Your landing page must have consistency in everything, be it color scheme, typography, design etc. every element has to be in sync with each other. Then only can your readers trust you.

Offer Something For Free: Make sure your users get something free in exchange for their personal information. If they do not get anything in return for what they give you, they are not going to sign up for your email lists or anything. Offering something beneficial will help you convert more people.

Honesty: Do not weave stories that describe something entirely different from what your business actually is. If you want to earn the trust of your potential customers, be honest to them.

Make Sure Your Users Believe You are Authentic: Nobody wants to be a victim of hacking attempts or spamming. People first assess a web page’s authenticity before taking any action.  If you are selling something, you need to look and sound even more authentic. Put up whatever is necessary on the landing page to let everyone know how genuine you are. Things like delivery process, payment methods etc. must be there to gain trust.

Finally, I would suggest you to get 3^rd party certifications from established organizations. This would help people have faith in your website design company.

Best of luck!