Even a tiny logo has great potential for establishing a name for a company. Thus it has to be unique and eye catching. A logo designer has to be very careful while designing a logo. A good logo should be one that represents company’s goodwill and image.

While designing a logo, often some common mistakes are made by the designers. While logo designing he should be aware of these mistakes and become careful to avoid them.

1. While logo designing one tends to be very critical of his own work. This may affect the good work and lead to frustration. An expert should be entrusted with the task of logo design. If you are determined to design it yourself, you can always consult a professional.
2. While designing a company logo the designer should not make it vague and complex. A logo should be so designed so that the work and image of the company are clearly defined to the customers.
3. Often the size of the logo is not given importance. But a logo has to be designed in such a way that it can be identified even in a small business card. Again it has to look good in large hoardings and placards.
4. Often a logo is presented without the name of the company. But it is one of the mistakes that the logo designers often make. A logo’s primary aim is to popularize a brand or a company. So it is better if the company logo is designed with the company name.
5. On the other hand logos presented with only texts fails to reflect the uniqueness of the company. Incorrect size and use of wrong colors for logo designing are to be avoided. A consistent logo is always a success. A logo with special effects and the clip art logos are better avoided.
6. Another common mistake that is made by the logo designers is that they often use images that are not related to the business of the company. Generally mission statements, any offensive words and use of too many words for a logo are to be avoided.
7. At times a logo is designed in such a way that it is not suited for all media. A professionally designed logo should be such so that it is presentable in any media namely print media, e-mail, web and like.