Designing a single-page website is a challenging task because you get only one page to share information you want about your business and fulfill your promotional needs. Since there is no separate “about us” or “services” page to explain the minutest detail about your company, products or services, convincing your audience can be difficult; inability will cause your business to fail to get the results you desire.
Therefore, when designing a one-page site, know your purpose and then decide if it is suitable for your business. For instance, if you are a freelance designer, a one-page portfolio is ideal for you. However, for an ecommerce business, a multiple-page site is the only option.
Maintaining basic designing rules for a professional look is important. Make sure your website is not only beautiful, but user-friendly as well. Using the right color combination, fonts, content placement and navigation structure is important to give your site an attractive, user-friendly demeanor. However, if you have never designed a single-page site before, here are some basic website design tips to get you started:
- Flaunt your creative skills when designing the layout. Use a good color combination to send a visual message to your viewers and help them relate to your business. Include your brand logo. Use readable fonts to help readers easily scan your pages. Make intelligent use of white space between text and images/video.
- The navigation process of single-page website is quite different as users must scroll down to see information. However, if someone wants to see a particular page and needs to scroll for a long time, he may leave your site. So, make sure you place the menu bar just below the header area and offer a 1-click access to different parts of your site.
- Never clutter pages with too much information. Leave enough white space between text and images for aesthetics and appeal. To give your site a lively look, consider including Flash design elements like animation effects, slideshow, etc.
- Maintain a logical structure. Post all content vertically, one after another, in order of importance. Include the most important and relevant information above the fold with little to no scrolling required for reading.
A single-page site has various limitations. You can’t share too much text content, there is no drop-down menu facility and SEO is also challenging. However, when you overcome these shortcomings and offer an attractive information-rich website, it will certainly do its part in grabbing a web user’s attention.
All the best!