When it comes to understanding content strategy, you need to realize that not everyone can understand it in the same manner, and that it is a relatively new concept which does not have a clear definition. First of all, you have to keep in mind that content strategy is not just about content writing. A number of other things related  to it concern web designers, such as development, production, design and presentation. This post intends to study the relationship of content strategy and design in the processes of creation, arrangement and display of web copies. An interesting interplay of content [...]

With the introduction of Google Panda, good quality content now assumes an important position in the SEO industry. No longer, sites can get away by publishing low quality or duplicate content. Rather, to improve rankings and avoid penalty, sites now have to post original and fresh content regularly. However, even that is not enough to acquire a strong fan following. Despite posting good content, many sites find that their traffic rate is not improving. This leads them to believe that content marketing is an ineffective strategy. Unfortunately, they are unaware of the fact that the problem does not lie in [...]

Bob Stone, a famous copywriter, highlighted the importance of a great headline, when he declared, “Your first 15 words count more than the 15,000 words that follow!” A great headline is somewhat similar to a movie trailer. It raises your curiosity and encourages you to explore the movie/article further. As an Internet marketing expert, consider the fact that good web content writing can evoke various responses amongst the target audience. A well-written headline can provoke the user to read the article. On the other hand, a poorly written title can drive away people. We provide you with few examples of [...]

Despite what its detractors might say, fact remains that several thousands of Press Releases are shared by social media users in sites like Facebook and Twitter. There are reasons for web users preferring press releases over other forms of content. Web users, including social media users, often get distracted by vast labyrinth of information thrown by search results. They often face a problem of finding out content that is authentic and useful. Press releases are viewed as de facto statements of events relating to an organization and hence they carry some amount of credibility. Well crafted press releases convey relevant [...]