About page is probably the most important page of a website. It not only talks about a website, its features, the services offered but it in a way establishes an identity with the reader. And like they say, “first impression is the last impression” so it’s important to strike a chord with the reader in the very first page to ensure proper communication.
The About page is targeted at mainly three types of readers: First Time Visitors, Regular Users and the People Who Want to Work with You. all these groups are evaluating the website through the about page to determine if they are at the right place. Thus, it becomes a challenging task to have a page that gives all the information in the best possible way for an effective communication, for it works towards the building of future associations.
For proper communication the foremost thing is to have content that is effective. This is where the skill of content writing comes into play. Generating content follows the inverted pyramid theory. Wherein the five basic questions of Who, What, Where, When, How is answered at the very beginning. This clearly states Who: you are, What: you do, Where: are you located, When: how long have you been in business, and How: you will accomplish what you claim to do. It is then followed by followed facts about your concern presented in such a way that engages the reader. The most interesting fact is places first on top followed by lesser interesting facts. The content is then followed by other details pertaining to the work.
While writing the content for the website, especially for the about page it is important to weave in your personality. It then reflects where you are from. Our writing patterns are different owning to the different countries we belong to. It is very important to keep in mind the target audience the content is meant for, so that the content can be amended to suit the reader’s preference.
Often a website reflects the kind of company to which it belongs to. A gaming website will be fun and playful whereas a banking website will be more professional and serious. Thus it’s important to keep the company image in mind while writing the content for the website. It definitely helps in client relationship building process.
Keeping in mind that often a reader has wavering attention, it becomes imperative to present the content in such a way that even at a glance the website seems appealing, interesting and user friendly.