No designer likes to hear the word ‘revision’. But revisions are bound to occur, and they do, in almost every project. There’s no way to tell whether your client will order revisions or not. A proactive approach is important in order to have a successful revision and to satisfy your client. In this post, I would suggest some ways to steer clear from revisions in your corporate identity design project. So let us start.
Keep in mind from the very beginning of your project that planning is the key. A solid plan can go a long way to rescue you from repeat works ordered by your clients.
Inquire what your client exactly wants the moment he calls you to give you the project. Get as much relevant information as possible. The client will not be able to tell you exactly what you need to know until you ask the right question. Prepare a questionnaire which would contain questions that give you a clear picture of what will actually work for your client’s corporate identity.
Ask his/her preferred colors, typographic choice, whether he/she is looking for something totally typographic or a combination of design and typography. Request some logo examples (existing company logos) from them. Obtaining these information will eliminate the need for modifications.
Create Rounds and Mention It in Your Contract
When you are creating your design contract, make sure to have some design rounds according to your convenience. You can offer unlimited rounds, up to three rounds or just one round. It is advisable to keep the number of rounds as few as possible. Keeping modification limits in your contract will make your clients feel like they have to abide by it and once they have exhausted it, they have to pay additional amounts for it. This will reduce your pressure remarkably.
Set Goals for Your Rounds
Every modification round should have its goals. For unlimited revisions, you should create at least 3 different designs and present to your client. For the round where you offer up to 3 modifications, you should provide at least 2 options to choose from and for your single revision round, offer one option.
Lastly, ask your client about their targeted demographic because it plays a key role in determining the color, the font and other aspects of your logo design. India is a preferred option for clients to outsource their design projects. If your client is targeting an Indian demographic, you would already know how to make his/her corporate identity design work. If that is not the case, you of course need his/her assistance.
A last piece of advice, do not take design amendments as an insult to your creativity. They are perfectly normal in every creative profession. Have a cordial relationship with your client and encourage good communication.
Please share any ideas or suggestions that you may have.
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