Chinese Government, as expected, has retorted soon after Google made it public that its Chinese version will no longer available. However, it is the apartheid of the Chinese government, which is squarely responsible for the untimely exist of Google.Cn from Chinese market. Recent cyber attack on Google, which was aimed at stealing information about some Chinese social activities, has ultimately snowballed into a violent ideological clash between Google and China. This is what has prompted Google to take such drastic decision.

Given the enormity of the Chinese Internet market, experts are quite dubious about Google’s latest move. But there is not a shadow of doubt that Google has shown its character by not willing to kowtow to Chinese authority over this controversial issue. It seems that Google’s decision to move to Google.Com.Hk is smart and simple solution to an apparent complex problem. However, what will happen if Chinese authority bans users from opening Google.Com.Hk. Will not be a blow to Google? Is Google ready to skip this emerging Internet market? Wait few days more and you will get all the answer that you will need.

Privacy Settings Instantaneously: This is something that you can only expect from Google. Besides allowing you to set status of your profile either private or public mode, Google Buzz is giving you a unique opportunity to specify the status of post instantaneously. People whom you have approved explicitly will only be able to view private posts and this is something really awesome about Google Buzz.

Location-Based Posting: Location has always been treated with importance by Google and Google Buzz is no exception to this rule. As Google uses location as a powerful medium to generate relevant results, location has retained its importance in its byproduct – Google Buzz.

No More Account Creation: Here Google has hit the bull’s eye. Users are becoming increasingly apathetic about creating new profile in new sites as thousands of social networking are rolling out every day and thereby making it a monotonous thing. Google knows it very well and this is the reason why it has integrated Google Buzz with Gmail to get instant followers and to promote it smoothly. It is notable that it has not promoted Google Buzz in its main page of search engine rather it relied on Gmail and it seems, as far as the trend is concerned, it works really well.

Fullscreen Media Viewing: Though there is nothing new about sharing pictures or uploading videos as far as the concept of social networking is concerned, Google Buzz has somewhat polished and modified these ideas a little bit by enabling instant full-screen media viewing which is certainly unique of its kind feature.

Buzz is just being launched and it has miles to go before coming to a conclusion about its future. However, one thing is dead certain that Google Buzz has succeeded to create a buzz in the web industry, which people will keep remembering even after the buzz stops.

Image Source – Google.com

An Easy Way to Find Information
Tired of following the same patterns for garnering information? Just check out this amazing tool – Google SideWiki that will let you to share the tips of others who have sought the same information before. Just open any website you like and you will be able flip through the comments posted by other (you have to download the tool from www.google.com/sidewiki/ obviously). This is not the end; Google SideWiki is also offering you a unique and equal opportunity to contribute in the same fashion by commenting on a website. You just need to have a Google account for this purpose and nothing else is required.

Areas of Concerns
Google SideWiki is undoubtedly a great initiative for giving importance to the feedback of the users. But here lies the main concern. What if some unscrupulous people start manipulating the result of SearchWiki for getting traffic? Is there any rule or regulation to regulate the comments that will be posted through this tool? Google has not discussed much about it and therefore, we need to waits for few days more for assessing its impending impacts.

Difference Between SearchWiki and SideWiki
The main objective of SearchWiki (http://www.webguru-india.com/blog/search-wiki/) is to personalize the search result whereas sharing information regarding a website is the main aim of launching SideWiki. Furthermore SideWiki is a toolbar but SearchWiki is not.

The Ranking of Entries In SideWiki
Google has taken a very systematic approach in giving ranking to entries that are posted or will be posted in SideWiki. Here, Google is using an algorithm for ensuring better rankings for best entries based on its usefulness and the quality of the post.

Not much has been disclosed about the diverse aspects of SideWiki. Probably, it will take some time before we would be able to analyze its various features properly.

This deal is being termed as revolutionary by both the companies. Actually, Yahoo was finding extremely difficult to retain its market share and in fact, virtually struggling in the online marketing industry. On the other hand, Microsoft was humiliated in Google hand after launching its much hyped decision search engine – Bing. It has almost become desperate to increase its market share but finding it extremely difficult to achieve this goal single handedly. This agreement, according to Mr Ballmer, CEO of Bing, will provide better service for both the users and the consumers, as it will promote innovation and increase turnover at the end. There is no doubt in the fact that developers at Yahoo will no longer needed in Yahoo and they will either be transferred to Microsoft or they might be offered pink slips. This merger will definitely boost market income and increase efficiency at workplace that will play the role of a catalyst in countering the challenges of Google. Check out for more details on this deal.

(Image Source : Google.com)

Some of the important aspects of SearchWiki are elaborated below:

• This is more of less similar to that of social bookmarking.
• A user can view the opinions of others as well.
• Google is most probably trying to give more importance to the viewers feed backs.
• SEO executives are going to face more challenges in near future.
• This feature can be manipulated by unscrupulous people to promote their websites.

Today, websites are trying to work out new ways in order to become more and more search engine friendly as well as user friendly. An interesting and informative website get good links from the web community. These links help the web robots to crawl your website. The more degree of links the more user and search engine friendly. However, the method of building up XML Sitemap has become a useful means to help the web robots to index websites effectively.

What is a XML Sitemap?

An XML Sitemap consists of a list of URLs of a website that are to be crawled by the web robots of the search engines. The Webmaster submits the XML Sitemap in the search engines. He or she includes various information about each and every URL of a website such as changes or inclusion of new pages, the last time a web page changed and so on. This process helps the search engine robots to easily index the web pages effectively.

Advantages of XML Sitemap

Creating XML Sitemap is very much useful. The benefits of XML Sitemap are mentioned below:

1. In case, a website has huge “database” of resources which are linked poorly, the web robots are unable to index properly. Hence, XML Sitemap guides the web visitors to all the web pages in a website.
2. If the website is made in Ajax or Flash then the search engine robots are unable to access the content. Here also , the XML Sitemap proves very friutful.

Some Tools for Creating XML Sitemap

• Sitemap Generator [Java Web Based]
• Google Sitemap Gen [Python]
• SiteMapBuilder.NET Windows application [.NET]
• Site Map Builder [Web Based]
• Drupal XML Sitemap [PHP]
• Google Sitemaps Code Snippets in ASP [Server Side ASP]
• Gsitemap [Windows]

Ways to create XML Sitemap

Get detailed and easy explanation of creating XML Sitemap.
• Enter the domain name of a website in the XML Sitemap tool
• Select options in the format
• Copy the entire content delivered by the tool
• Upload the newly created XML Sitemap in the web server
• Go to search engines. Here, we will visit Google search engine
• Go to Google Webmaster Tools
• Add the website in the webmaster tool
• Click on the Sitemap section
• You need to add the Sitemap of your website.
• Choose the type of Sitemap. There are four formats namely general web sitemap, mobile sitemap, code search sitemap and video sitemap.
• Enter the page name
• Click on the button below to approve it

In case of general web sitemap addition, you can manually add new pages in the Html file and then select the ‘Resubmit Selected’ option in the Sitemap section. So, if want to make your website more search engine and user friendly then make most by creating XML Sitemaps.

Common men cannot comprehend the intricate concept of LSI method. Even mathematicians find it extremely difficult to give an easy explanation of this new technique. However, it is more desirable to state the LSI method in easy terms and ensure quick understanding.

But, before we delve into the subject, it will be wise to know what is semantics all about. Generally speaking, semantics is the study of the meaning of words, symbols, signs etc. In the web world too, a new semantic web has been developed. Various semantics of services and information on the web has been clearly explained. It has facilitated the web to decipher and fulfill the requests of machines, web visitors and ensures effective use of the web content.

What is Latent Semantic Indexing?

In simple words, Latent Semantic Indexing (LSI) is the means by which the search engines attempt to associate various terms with a concept in a web page. In fact, the latent semantic analysis helps the search engines to discover everything about a web page. For instance, the words ‘web design’ and ‘web graphic design’ are associated with ‘ website design’. Here, the search engines can easily understand the semantic relationship among the words and get an idea that the web page is about web design.

Why LSI?

In the past, SEO experts were obsessed with stuffing too many keywords in a web page to ensure high page ranking. A keyword or key phrase was repeated many times in a web page. This black hat SEO technique pushed up the ranking of many websites.

In order to overcome spamming on the web, Google adopted the LSI technique to its indexing algorithm. The latest latent semantic indexing has proved to be a very fruitful way to display accurate search results.

Usually, the search engines faced difficulty in displaying results according to the queries of the visitors. Search engines do not retrieve information if the searched terms are missing from the query. Use of synonyms in queries also creates confusion to the search engines to display accurate number of results. Again, the problem of polysemy has led to retrieval of irrelevant information by the search engines. Here, the LSI method helps the search engines to think like a human and determine the meaning of the words in a web page.

How LSI Works

Now, the search engines work intelligently with the aid of LSI system. The web robots can easily decipher co-occurrence of words and phrases, associate and relate the meaning of it in a web page.

Normally, the search engines differentiate between synonyms or two words, which are somewhat closely related to one another. The LSI method helps the search engines to understand the semantic relationship between the words. The following example will clearly demonstrate the workings of the Latent Semantic Indexing.

(Source- http://www.seomoz.org/img/upload/co-occurence-calculation.gif)

Writing Effective Web Content

It is important to consider certain things to make your website content more search engine and user friendly. The content of a website plays a decisive role in the search engine ranking system and garnering more traffic

1. Have a through understanding of the semantic web
2. Systematically target a large number of words for a web page
3. Use keywords as well as synonyms and other semantically related words in the web content
4. Do not use a single keyword or phrase
5. Avoid repetition of words

So, that’s all about Google’s latent semantic indexing in a nutshell. Understand the nuts and bolts of latent semantic indexing and improve your search engine rankings.

This tale holds true for millions of website owners who experienced such terrifying times. Many websites deliberately attempt to copy contents, but there is another side of the story. In many cases you are caught in the web due to canonical issues. Yes! Canonical problems that have made web owners spent many sleepless nights.

Canonical Issues

The domain name of a website acts as its unique address. It introduces the website to the web visitors and the search engines.

In the early days of the web, the websites were set in the folder www on the World Wide Web server. It became mandatory to use the URL structure www.domain.com in order to access websites. Thus, it became a trend to accessing websites.

However, there are countless instances when many web development companies build up many address for a single website. The name of the website is either surrounded by dots in the beginning or in the end. Components were added in the name of the website like “. com”, “. net” and “. org” in the left as well as prefix like www . Normally, URL of a website has both the components. For instance, “ www.quality-web-solutions.com”. Nevertheless, there are instances when the prefix “www” is not incorporated. This gives rise to what is generally termed as www/non-www canonical issue.

The web visitors can make out that it is a single website, but the search engine robots are unable to identify it. The search engine robots index the single site twice under the two different URLs. In fact, the search engine perceives the same page as different pages with different URLs.

This may lead to disastrous consequences to your business. The single website is labeled of copying contents and sharing link benefits. The page ranking in the search engines results page falls rapidly. Your website falls short of the competitors as it is deprived of the actual page rankings.

Solve canonical problems

One the most widely used technique was the to add a text file i.e., “. htaccess file” in order store site and also server information. With the help of the “. htaccess file”, you may set up 301 redirect. There are two types of redirects. They are simple 301 redirect and permanent 301 redirect. The simple direct guides the robots from an old page to the new page. The permanent redirect informs the search engine robots that the web page or website has moved permanently and then directs it to the new page.

Google’s web master tools offer a quick and easy way to get rid of the canonical issue. The process is shown below. Go to the web master tools account. The URL is https://www.google.com/webmasters/tools/siteoverview”. Here, enter your site URL. Here, “ www.quality-web-solutions.com” has been entered. First select the tool option and then the select preferred domain option. Then, you go to the next page and select any one of the three options. It is wise to choose the first option. Click ok button and your Canonical Problem solved.