Graphic designers use variety of software for creating visually stunning and informative brochures, but while designing; only a handful of them think about making the design print friendly. Unlike other marketing materials, such as newsletter and banner ads, brochures are meant for printing. You may create an absolutely beautiful flyer in Photoshop, but if it loses its sheen in the print copy, then all your hard work will go in vain.
Here are a few things you must know to get the best output.
1. Know the Print Size- Before you start designing; know the paper size so that you can create the layout accordingly. For instance, if you create an 8.5 x 11 layout and send it to the press for printing it on 8×10 papers, it will lose clarity. Stretching or shrinking a brochure design is never a good idea.
2. Give Space for Bleed- When brochures are sliced in the machines after printing, due to technical faults, the machines may cut a few centimeters extra from the edge. If you start wring a line from the border area or use an important image just beside the margin, it may get sliced accidentally. Therefore, give extra few centimeters of coverage beyond each edge to prevent any content loss.
3. Resolution Is Important- When you see a 72 dpi image on a computer screen, it looks pretty good, but if you use the same image for brochure design, then you will get very low quality output. Therefore, use at least 300 dpi images for your flyer to get the desired clarity.
4. Choose the Right Paper- Heavier paper adds a professional touch to the brochure and customers take your business more seriously. You can opt for either 80lb or 100lb stock paper to get the best results.
5. Pay Attention to Readability, but Don’t Compromise Style- Make sure that the fonts you select are both readable and unique. People don’t like to read marketing materials and if you want to grab their attention, using an uncommon font is a great idea.
A well designed and professionally printed brochure can make people aware of your business and promote your products/service successfully.