For as long as any of us can remember, we have been sipping on Pepsi. Some of us love the fizz and taste and some call it just caffeinated sugar water, greatly falling short of Thumbs Up’s spicy tang or Coke’s zingy flavor. Whatever be the case of personal taste, not many of us can claim to have paid much attention to Pepsi’s changing logo, or at least consciously analyzed it. Until I took up logo design as a career, I confess, logos did not warrant a critical glance. Today however, I cannot look at a logo and not dissect [...]

The business owners need to resort to the services of a logo design company for various reasons. It could be required for doing the logo design or providing the designs for the new website of a company. Some web design firms also have the resource and workforce to offer web design solution for the clients. When it comes to selecting the right logo design firm for his company, a business owner needs to consider several aspects before making a choice. The first thing a company owner should decide before getting the logo or site of his company designed is the [...]

The purpose of a logo is to build your company’s corporate identity. Your logo design should be such that it leaves a lasting impression on the viewers. Logos give your viewers, customers and competitors a positive and strong message. Your company’s logo is what your business is known by. Hence, a smart, attractive and creative logo is desired to etch your company’s image in the global market. To understand the qualities and effectiveness of a good logo design, we have analyzed the BBC logo for our readers. The British Broadcasting Corporation, or BBC, brings to mind authority and authenticity and [...]

Man is a visual being. Nothing pleases us more than what we can behold with our own eyes. Technically, a visual is the primary way through which we gather information about everything. And, where touch and feel is ruled out, visuals become the dominant factor in how we perceive objects. Especially in our present day context, visual appeal is of utmost importance so far as the competitive market is concerned. A good graphic can give your business the branding it needs to retain prominence in its niche market. A good design will be remembered for ages and can be a [...]