Mexico City. 2:30 in the afternoon. Most shops down the main boulevard are closed. It is siesta time. New Delhi. 2:30 in the afternoon. Nimble fingers type furiously on the keyboard. The project deadline is 1800 hours GMT. The project is called “Budget-friendly travel destinations in Europe”. The content is being written is neat and perfect English.

One of the outcomes of India’s colonial legacy is that it has a rich talent pool of English speaking Indians who can speak and write the language as correctly as their native English-speaking counterparts. This is not all. The availability of skilled but cheap labour coupled with the geographical time differences between India and U.S.A./Europe makes India the preferred destination for global outsourcing. And as in all other spheres, content writing jobs are also being outsourced.

The Indian content writer is well versed in a range of topics. He or she possesses superior writing and editing skills. The Indian content writer specializes in SEO friendly content and has good knowledge of keyword density. He or she deals with international clients on a day-to-day basis and can easily adapt, create and write from a global perspective.

If content writing in India isn’t new as a profession what is interesting is the sheer range of services that are being offered. If you’re thinking of content writing as the profession that brings in the moolah while giving you all the choice in the world to adjust your work schedule and timings, don’t forget to choose from a fascinating array of options.

You could either write a whole website from scratch or re-write a content which is already there. You could be a web copywriter and write purely persuasive copy that takes into account your client’s marketing and advertising needs. If you’re a specialist in a certain area, technical writing could be your forte. On the other hand, if you’re creative you could come up with some exceptional and original copy that is a pleasure to read. If you’re bent of mind is analytical, research writing could well become a viable career option for you. Or simply help others who can’t write by becoming a ghost writer. You could even add some design work to your content to showcase your multi-faceted talent. In fact, India is on a new wave of content creation with add-on features like design work, editorial services and e-learning modules.

Content writing in India is really going global as Indian writers are no longer located just in India but sourced from all across the globe. The result is a truly global piece of writing. The profile of the content writer has also undergone a sea change as professionals and experts from various industries take to content writing as a lucrative and interesting career option. The number of content writers in India keeps rising by the day.

So what could make you a successful content writer? The rules are simple. Identify your area of interest and work on that. If you don’t feel confident about handling a particular topic simply say no. Be a professional by adhering to your terms and conditions. Clear any doubts that you may have about the project from your client to avoid misunderstanding, which could lead to a bad reputation. Honor your commitments by finishing your project well within the deadline given by your client.

India is poised to become a major player in the world of global business. Why not contribute your share by becoming a global content writer?

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