Many designers prefer to incorporate a brief introduction in the upper part of the website. According to them, this technique allows visitors to understand goals of the site.

Studies reveal that visitors spend only few seconds to decide whether they are at the correct place or not. If you include a short introductory text in your website design, it will allow people to know about the purposes of the site and create a positive impression.

In this article, we will discuss issues related to the introductory text. To know how you can use this introductory text to increase your site traffic, read on.

Figure Out Goals of the Introductory Text

The first step is to note down goals of the introductory text. This, of course, varies from one site to the other. Still, we have pointed out few common goals.

1. To highlight themes/purposes of the site.
2. To inform visitors about the acts they should perform
3. To point out benefits of using the site.

Use the Text to Develop Unique Personality of Your Company

Creating a unique  personality of your company is critical. This will help you to establish a strong brand image of your company. You can modify the introductory text for creating a powerful personality of your company. For example, if you develop exclusive logo designs or believe in staying in touch with clients regularly, highlight this fact in the introductory text.

Opt for a Brief Text

To retain interest of visitors, keep the introductory text short and simple. Do not incorporate more than 3 lines in the introductory text. In fact, if you want, you may use phrases or even words as your introductory text. However, you need to ensure that visitors can easily understand these phrases or words.

Take Help of a Direct Approach

Consider the fact that website visitors have limited time. If you do not inform them about purposes of your site quickly, chances are high that they will lose their interest and move on. Therefore, to grab attention of the target audience, opt for a direct approach.

Placing It Correctly is Critical

Placing the introductory text at a prominent area will encourage visitors to check it out. These prominent areas can include top left and top center. Incorporating the text at these places will automatically garner attention of the target audience.

Highlight the Introductory Text

Various ways of highlighting the text exist. We discuss these strategies in details.

• Size- Grab attention of visitors by making size of the text bigger. Gestalt principle of Similarity

states that if a thing possesses a bigger size, as compared to its surrounding elements, it will definitely stand out.

• Contrast- Contrast the text against the website background. It will grab attention.
• Use a Brief Heading- You can use incorporate a brief sentence as heading of the text. Make size of the heading bigger to stimulate interest of users.

Consider these strategies to develop an interesting  introductory text.