If you want to attract online visitors to your site, you should pay attention to its designing aspect. Within a few seconds of visiting a site, an online visitor may decide to explore your site further or may move to another one. A successful website is one that can retain visitors for a longer period of time and can compel them to visit it again.

Website design is a crucial part of any website development. Here are a few essential things that one should consider before website designing:

• Avoid Using Splash Page: Generally a splash page is the first page of a website. It is used as a welcome page for the online visitors. But actually splash pages do not have any specific purpose. It is better to directly introduce your online visitors to your site without using a splash page.
• Avoid Use of Banner Advertisements: Use of excessive banner advertisements is to be avoided while designing a site. Your site visitor may get irritated and move to another site. Often too much use of ads and pop ups slow down the page loading timing. Instead you can provide relevant content and used affiliate links. Instead of forcing your site visitors you should try to rouse their interest to buy products or avail your services.
• Use of Good Navigation: A complicated site design does not encourage site visitors to browse through the entire site. You should make your site navigation as user friendly as possible. You should provide links to all important pages of your site so that your visitors do not find any difficulty to find the inner pages of the site.
• Easy to Read: To enhance the readability of your site, you should wisely select the background color as well as the text color. It is better to use familiar fonts for your textual content on the site so that readers do not have any difficulty in reading it. The font size should be neither too large nor too small.
• Consistency in Design: A consistency in website design is required to create a uniform look. Images, background color, textual fonts and the overall layout of the site should be used consistently through out the entire site.

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