Responsive Designs

Responsive layouts are in. The idea behind responsive web design is to create a single platform that is dynamic and fluid in nature. The use of flexible grids and images allows responsive websites to fit into the varying display and screen resolutions of a range of devices. Responsive websites let you reach out to the tablet and Smartphone users with commendable ease and effectiveness. However, the advantage of the concept of responsive website design does not stay restricted to just design but extends beyond that to include search engine optimization too. A responsive website can be managed with a single set of links and thus, optimizing these sites becomes easier.

Retina Display and Support

Alongside the emergence of responsive layout for websites, there is also a growing preference for the retina devices. Retina display basically refers to the monitors and devices that have resolution and pixel density, as high as 300 or more pixels per inch. The density of the retina screens is twice of an average LCD. Thus, the number of physical pixels remains the same with the digital pixels turning out to be double and fitting into the same physical space.

Fixed Header Bars

Fixed Header Bars work wonderfully well on all types of websites that also include social networks, blogs and many more. The design looks classy and trendy at the same time, something very desirable these days. Apart from ensuring a good outward appearance, fixed header bars offer better user experience. With the header fixed on top of the website, visitors can scroll down the page, enjoying an easy navigation. Using the CSS position: fixed; properly is the suggested way of stapling a header bar onto your website.

Minimalist Landing Pages

If you have been keeping track of the developments in the field of online marketing, you must have come across the popularity of the landing pages of the websites. Landing pages help a lot in capturing leads and the current trend is to keep these landing pages as simple as possible. There should be no overdoing of anything and the designs should highlight and emphasize on the core product or service, offered by the business. Effective backgrounds combined with easily readable texts and a one- click checkout process proves perfect.

The above- mentioned ones are emerging to be the hottest trends in website design and development in the present year. We will discuss about more of such in the next blog. So, keep reading.

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The category wise photo gallery lets you see the images of the boats put under the specific categories to which they belong. For instance, you get to see different sections like the Pilot Twenty Four, Pilot Eighteen and so on. Clicking on each of these allows you view the album featuring the photos of the boats falling under the respective categories. This unique type of photo gallery paves the way for a better view compared to the pattern in which the images are arranged rather simply.

The news updates section with admin support lets the news and updates about the company get reflected right on the home page. Just as a matter is uploaded by admin, it comes directly under the section of ‘News/Links’ and can be read by the visitors to the website.

Seen from these and other perspectives, the website of Pilot Boats is a brilliant example of outstanding web design and perfect programming. Indeed a good website created by Quality Web Solutions.

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Fixed Header Bars

Using fixed header bars for websites is a practice that had been there for a while though it will be seen in full swing in the present year. The header bar is stapled onto the website, as a result of which, it appears as a constant support for navigation while you scroll down. Visitors to your website can get back to the home page anytime they want.

Oversized Photo Backgrounds

The trend of using large photo backgrounds is in. Webmasters are increasingly considering the incorporation of oversized photographs in the background of the websites. This is because such backgrounds are found to be effectively catching the visitor’s attention and appealing to them instantly.

CSS Transparency

CSS3 Media Queries is the tool that leads to the creation of the flexible images and fluid grids for the responsive websites. Now, CSS transparency, allowing opacity edits on the webpage, paves the way for users to control the transparency in any advanced web browser.

Digital QR Codes

The Digital Quick Response Codes are becoming increasingly popular with the rise in Smartphone and various other applications. These codes are built into the designs these days, allowing faster data transmission. QR codes are expected to be an essential part of web designs in the years to come.

Social Media Badges

To make it feasible for you to share things not just via the desktop browser but also over the mobile platform, the social media badges have come to use. More of these social media badges will find their place in web design. Connecting and sharing over the social networking platforms will just be a matter of few clicks.

Infinite Scrolling

Last but definitely not the least; infinite scrolling is something that is going to apply for the mobile platforms as well. Also referred to as autopagerize, unpagerize, endless pages, it is the process of fetching the content from subsequent pages to the user’s current page.

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Let’s celebrate Poila Baisakh (the first day of the Bengali New Year) with new vigor and of course, lots of new clothes and sweets. Have a great time ahead!

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Entrepreneurs who are aware of the necessity of a thriving online presence of their businesses prefer responsive websites. Website owners are required to maintain just one site at a single URL, and this URL uses CSS3 media queries to load a particular version of the website without changing the precise page that the user is perhaps going through.

While the present year 2013 is considered the year of Responsive Website Design and a lot of hype is made on the subject, let us devote some time analyzing the dominant benefits of the responsive websites, by means of a little tracking down of the history of website design, user experience as well as search engine optimization.

Internet Browsing and Usage from Varying Screen Resolutions

During the last few decades, there has been a huge surge in the development of communication devices, out of which smartphones are supposedly the most important ones. The gradual rise of devices such as laptops, netbooks, tablets, smartphones and so on connected people like never before. Most essentially, business owners could now reach out to their target market in more than one ways. There was a time when it was unimaginable to access websites when one is on the move. The devices incorporated with the advanced technologies made this an easy and practical option.

For the business owners, it is indeed good news that the easy accessibility to the websites would play an important role in boosting traffic and reaching out to a wide base of potential customers. Nevertheless, the main problem revolved around the necessity of making the websites fit into the varying screen resolutions. For instance, the traditional desktops were 1280 x 768 while the smartphones came with a resolution of around 320 x 480. The iPad tablet, on the other hand, had a resolution of 1024 x 600. Since website usage is growing across these varying and unique resolutions, it was turning out to be headache for the web designers and developers.

Responsive Website Design puts an end to all these problems. Responsive websites offer the same kind of user experience irrespective of the screen resolution of the device from which it is accessed. Thus, you create a single site and be assured that it will fit into multiple screens.

User Experience Directly Proportional to Search Engine Rankings

Responsive Websites are beneficial with respect to search engine optimization also. It eliminates the chance of duplicate content since you do not have to build multiple versions of your web pages for various devices. Besides, the continuous Google updates like Panda and Penguin have made it pretty clear that only the high- quality websites would enjoy higher ranking on Google. Now, it has been observed that the sites that have been favorably treated by Google have better user experience metrics. The noticeable features of these websites were low bounce rate, high returning visits, higher amount of time on site, branded search traffic and lower exit rate percentage.

Thus, the user- friendly aspect of a website has direct influence on its search engine ranking. However, wide diversification of devices makes it all the more difficult to create websites that render high- quality user experience. This is again where responsive websites come across as a rescue from the troubles. User- experience is the ultimate motto of both responsive website design and Google’s algorithm for Google too wants the sites to be of maximum use.

So, responsive websites are, in a way, going to be search engine friendly and this is yet another advantage of this particular type of websites.

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Responsive Website Design: What and Why?

For those who have still not acquainted themselves with the concept of responsive web design, it is time to realize the difference that this mode of design promises to make. Well, responsive web design is basically the process of building websites in a manner that makes them accessible and compatible with a wide range of devices. Gone are the days when websites used to be made for the desktops or laptops only. Today, the sites are accessed from mobile phones, smart phones and tablets with varying screen size, resolutions and support platforms. With these devices being widely used by people, websites need to precisely fit into these devices in order to ensure visibility.

As an entrepreneur, if you are focusing on enhancing the online presence of your business and hence, want a dynamic website, you must consider responsive web design. When multiple devices are being used to view websites, you need to create different sites that are compatible with each of the devices. The costs of maintaining different versions of the website makes thing too expensive. The responsive websites come across as a rescue from this as; they can seamlessly fit into the multiple devices.

What are the Constituents of Responsive Websites?

Once the main idea behind responsive web design is grasped, it is essential to throw light on what responsive websites comprise of. Here is a list of the dominant features:

• Fluidity of Grids- To begin with, responsive websites are designed using flexible grids that mainly encompass layouts and text sizes. Built on the basis of percentage instead of pixels, these websites have a kind of fluidity about themselves that help them adjust to the changing screen sizes.
• Flexibility of Images- Websites are visual representations and images play a significant role. Responsive websites must have fluidity with respect to the images as well, or else the images and content column will shrink and the sidebars will seem to disappear. Broken images ruin the overall appearance of a website.
• CSS3 Media Queries- The secret behind creating fluid grids and flexible images is the tool called CSS3 Media Queries. Media queries are written to assign the different CSS or Cascading Style Sheet rules to detect the devices determined by their respective screen width and pave the way for compatible layouts thereby. It is through an analysis of CSS that the adjustments in image, layout and font etc are made.

What are the Primary Advantages of Responsive Website Design?

Deciding upon making your websites responsive can offer you with a number of benefits. Check out the following to get an idea of the advantages that you can derive out of the responsive websites:

• Better User Experience- Compatibility with a wide range of devices automatically implies reaching out to a large number of users and offering them with world- class experience. Irrespective of the devices people use, their experience of going through your website will stay the same.
• Easier Link Building and Analytics Tracking- Search engine optimization and link building becomes easier with the responsive websites as a single set of links is used and hence, there is no need to redirect the visitors to multiple versions of the same website. At the same time, the traffic views the same page so tracking them by means of Google analytics becomes hassle- free as well.
• A Cost- Effective Option- As a business entrepreneur, it is obvious for you to be aware of your budget irrespective of how desperately you want your website to occupy an important place in the cyberspace. However, responsive websites call for a lesser maintenance cost as; you are saved from the trouble of building and developing separate websites for different devices.

Build Responsive Websites and reach out to a wider customer base than ever before.

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Let it be a Blend of Appearance and Functionality

In this highly- competitive market scenario, making a website stand out among others is essential. The bottom-line is that the website must strike at the right blend of visual appeal and functionality. Visitors should enjoy visiting your website, get impressed by the usability quotient of the site and be interested to an extent of turning into potential customers. Here are few tactics that you must apply to create effective sites.

Easy Navigation is Must

To begin with, let your ecommerce website have an impressive search facility, which makes it easily navigable. Use breadcrumbs to create a smooth train and enable the users to enjoy their search at the same time. Make sure not to add images, large enough to add to the loading time of the web pages. Continuous use of the statistics to adhere to the customer’s patterns is a welcome idea.

Precise but Factual Content

Although you do not need to incorporate too much of catchy or attractive content into an ecommerce website, just make sure that whatever is written or asserted is actually practiced. If your website promises to deliver certain products or services within an hour, don’t let it extend up to even 3 hours in reality. Let all the products be featured on the websites for the benefit of the site traffic.

Optimization for Visibility

Search engine optimization, which is so very important for any kind of websites, should be done for not just the home page of the ecommerce site but also each of the product pages. There is perhaps no better way of directing prospective customers to your website and generating sales than by getting the various pages come within the top 10 search result of Google.

Enhance Usability

Ensure that the visitors are able to add items to the shopping cart and also abandon the carts as and when necessary. Provisions for gift certificates etc is also beneficial for the ultimate aim of the ecommerce websites is to draw and traffic and convert them into long- term customers.

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It was not more than a year back that Twitter users were given the golden opportunity to not just find the ‘all’ or ‘top’ tweets of their search but even the ones on a given topic. Selecting the ‘People you follow’ view and coming across the tweets of several of them on a particular topic is indeed a great way of engaging in a conversation and sharing information.

The brand new year, 2013, once again finds Twitter coming up with an exciting new feature. It enables you to search for older tweets along with, of course, the recent updates. It has recently declared that some of the older tweets can now be accessed rather easily. Now, the obvious question that arises in our mind is that tweets of how long back can be viewed? Well, while nothing regarding the time- frame has been made clear by Twitter, it is apparent that the important and notable ones will be most accessible. The social platform will actually make it a point to browsing through the different types of interactions like clicks, retweets and favorites to make a choice of which one to put up.

Alongside, introducing the feature of finding older tweets, the company has also declared several changes to its iPhone and Android applications. It intends to let people locate and find content more easily. In doing so, it overhauls the ‘discover’ tab and puts activity, trends, suggestions and tweets into a single stream. Even the photos, tweets and related accounts are merged into this one stream.

To add to all this, Twitter has also altered the linking experience, whereby a user who clicks on a particular link is taken directly to the website and not just an expanded view of the same.

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