Google has finally taken the gauntlet of challenge thrown at it by the two behemoth social networking sites that are lately challenging its dominance in virtual world by launching its much-discussed social integration and messaging tool named Google Buzz. Those of you, who have even passing interest in social networking, will struggle to resist yourselves from logging in your respective Gmail account to get a clear  view of things. Its interface is cool and its features are powerful enough to woo netizens to get hooked on to it, but still you will feel that there is something missing in it. Yes, you got it right. It lacks innovation, which has over the year has become synonymous with Google service, be it Google Wave or Google Analytics or whatever it might be. Now, here in this article, we will try to sort out those features that make you elated about it.

Privacy Settings Instantaneously: This is something that you can only expect from Google. Besides allowing you to set status of your profile either private or public mode, Google Buzz is giving you a unique opportunity to specify the status of post instantaneously. People whom you have approved explicitly will only be able to view private posts and this is something really awesome about Google Buzz.

Location-Based Posting: Location has always been treated with importance by Google and Google Buzz is no exception to this rule. As Google uses location as a powerful medium to generate relevant results, location has retained its importance in its byproduct – Google Buzz.

No More Account Creation: Here Google has hit the bull’s eye. Users are becoming increasingly apathetic about creating new profile in new sites as thousands of social networking are rolling out every day and thereby making it a monotonous thing. Google knows it very well and this is the reason why it has integrated Google Buzz with Gmail to get instant followers and to promote it smoothly. It is notable that it has not promoted Google Buzz in its main page of search engine rather it relied on Gmail and it seems, as far as the trend is concerned, it works really well.

Fullscreen Media Viewing: Though there is nothing new about sharing pictures or uploading videos as far as the concept of social networking is concerned, Google Buzz has somewhat polished and modified these ideas a little bit by enabling instant full-screen media viewing which is certainly unique of its kind feature.

Buzz is just being launched and it has miles to go before coming to a conclusion about its future. However, one thing is dead certain that Google Buzz has succeeded to create a buzz in the web industry, which people will keep remembering even after the buzz stops.

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