In an era when web content writing is considered a significant web activity, ‘Semantic Search’ (SS) has created a stir among internet communities with speculations relating to its impact.
Attaining momentum in SERP, which is the core objective of web content, involves attempts to use the right keywords and phrases that would help sites rank. So far, Google has given results based solely on data typed in the search tab. However, Semantic Search, introduced on March, 2012, is a more thoughtful and meaningful attempt to make SEO processes more advanced, and take it beyond content and targeted keywords.
SS aims to improve search accuracy through considering various points including search: location, intent, variation of words, special queries, synonyms, concept matching, and natural language queries while providing results. Using artificial intelligence to understand the visitor query, it seeks to discern the meaning of the contextual terms in a database to generate more appropriate results. For instance, Google will comprehend two different meanings on writing “their” and “there”. It will differentiate the meaning of words like “New” and “New York” while trying to interpret the relation between words.
How is it related to Knowledge Graph?
Google’s Knowledge Graph acts as a support system for SS. It will respond to queries of users by providing them exact information. It will help Google provide more appropriate answers to users by providing links to contextual information in addition to sites discussing the required data.
With Knowledge Graph, Google will no longer be just a search engine. It will also try answering for requested information instead of simply relying on websites for information. This essentially means that any website will not only be competing with competitor websites, but Google itself.
Impact of Semantic Search on SEO
Keywords are an integral part of SEO. Content writing with appropriate keywords helps your articles rank better in SERP. To rank higher in SS, it is essential to use appropriate keywords in the right places in addition to ensuring the structure and quality of content. Keyword research also focuses on what the user actually means while looking up keywords. So, one has to keep in mind that an article consists well-researched keywords.