If you are a graphic designer, you must have a great online portfolio to showcase your designs and increase the possibility of getting regular projects. Your online portfolio helps you promote your skills and attracts clients all over the world. However, designing an online portfolio is not an easy job. As a graphic design artist, you have to show your creative style and also make the portfolio site user-friendly.

Here are some helpful online portfolio designing tips for you.

1. Design a Simple Site and Go Straight to the Point- You should design a simple portfolio site to convey your message effectively. Don’t write long descriptive sentences on the homepage of your portfolio. Keep the introduction content brief and tell your clients what you do as a designer.
2. Have a Unique Design- When a client visits your site, he checks your portfolio design to get an idea of your efficiency as a graphic designer. You must design a unique layout to impress your clients. Don’t follow any web design trend. Show your creativity and add a personal touch to your portfolio.
3. Highlight Your Expertise- As a versatile graphic designer, you may design website layouts, logos and brochures, but when you are designing your portfolio, you must highlight your strongest skill. If you are an expert in logo design, then highlight your logo designing skills to prove your expertise.
4. Less, but Quality Designs- You may have designed dozens of brochures and website layouts, but don’t post all your designs in your portfolio. Your employers won’t count the numbers of design samples, they will evaluate your designing skills. Upload only the best designs to impress your potential employers.
5. Don’t Clutter the “Design Gallery” Page- You have to offer your design samples in an organized way to help viewers check them. If you post 30 design samples in one page, it will tire the viewers’ eyes. You should design multiple galleries and categorize them to offer a better experience to your viewers. For instance, you can create 3 separate galleries on logo design, depending upon the design trend you followed in those designs.
6. Place Most Impressive Designs at the Beginning and at the End- In your design gallery, all designs can’t be equally good. Make sure that you place the best design samples at the top. This way, you can hide your not-so-good designs and still impress your viewers.
7. Pay Attention to Usability- When you design your portfolio; give attention to usability as well. Your website maybe beautiful but if your viewers can’t find the menu bar, they will leave your site. Maintain a balance between design elements and navigation to help your audience surf your site comfortably.
8. Decide Your Target Clients- You need to know your target clients to design an effective portfolio. For instance, if you want to target high profile multinational companies, design a professional looking portfolio to grab their attention.
9. Post Your Contact Details- You should design a separate contact page and give all your contact information to help your clients contact you anytime. Write your email address, phone number and social media links, so that you never miss any project due to lack of communication.
10. Regularly Update Your Portfolio- Whenever you design something new, post it on your portfolio and remove the old designs. This way, your potential clients will realize that you are an active and busy designer.
11. Post Client Testimonials- Someone who comes to your site to hire you, will always read the testimonials first to make a decision. You should post some client testimonials on your homepage to convince your future clients.
12. Design an “About Me” Page- You should design an “about me” page in your portfolio site. In this page, write about your educational qualification, your experience as a designer and give your clients strong reasons to hire you. However, don’t make the “about me” page too long and never share any personal information. Your potential employers don’t want to know every detail of your life.

If you are designing your online portfolio for the first time, these tips can be useful to you.