When it comes to logo designing, different rules apply for big and small companies respectively. Normally big companies enjoy a much bigger budget allowing them not just create a logo but have it tried and tested in the market. But for small businesses, choosing a logo properly in the first place is very important as they are prone to more competition and do not get to enjoy big budgets.

While many small businesses try to imitate logos of big companies in order to save on costs, it is important to remember that your company logo should be uniquely yours that helps establish a brand identity. Moreover logo designing is a professional work that is best left in the hands of experienced professionals. But you can always incorporate your need, idea and ideology to ensure the right logo for your organization.

A successful logo design must pass through the following four tests as given below:

The Identification Test: For small business it is important that their logos clearly identify the company name to create an impact on visitor’s mind.

Black and White Test: For a successful logo, it is important that it should work equally well in both black and white shades as well as colors.

The Size Test: It is important to check whether your logo works equally well in all forms of mediums such as online, print, banners etc.

The Color Test: The logo should be specified with numbered color system so that the design can be reproduced in all other forms of mediums without losing its identity.

For small business logo design also remember the following tips:

• The logo should be easily accessible in a vector file so that it does not get distorted when the size is changed.
• The logo design should have the company name in clear fonts so that it is memorable and legible.
• A catchy slogan should be added to the logo design that helps in branding of your company. Customers easily connect to a company and its values through its tag line.
• Don’t go for any fad logo design but only the one that suits your company needs and values.

Follow the above stated tips and guidelines to have your business in new heights of success.