Relation between Logo Redesign and Website Redesign

Logo redesign has become a popular phrase thanks to the robust growth of web design industry in the past few years. Though it is part of website redesign, it has attained a separate entity due to its own unique features. Logo bears the brand image of an organization and therefore it needs to be unique in concept and innovative in design. It takes time for an organization to build a brand image and therefore rebuilding that brand image is certainly a daring task that none but a brave hearth can dare to think.

Why should you go for Logo Redesign?

The phrase -”Logo redesign” has become the latest trend of corporate culture. Every company is giving special attention to this concept, as it is inevitability associated with brand image of that organization. This concept has gained immense popularity among those organizations, which do not have an impressive past record. By opting for Logo Redesign, a company can earn a clean image. Apart from that, it can help an organization to brush up its image in public.

Things to be considered while redesigning a Logo

As logo is unanimously accepted as the most important part of a website, special care and attention needs to be taken while redesigning a logo.

Before a logo designer starts redesigning it, the existing flaws in a logo needs to be traced out. Some important aspects of Logo redesign are specified below:

v Suggesting what is missing in an existing logo.

v Curtailing what appears redundant

v Giving importance to a part which can add value to a logo

v Dovetailing creative inputs with dexterity

Should one introduce radical changes in a Logo?

This is a vital question, which does not have a well-defined answer. Creating a brand identity is by no means a simple task. Advertising strategy, marketing policy etc are closely interlinked with it. Therefore, changing the entire design of a logo means that a company has to bring radical changes in marketing policy and advertising campaign and this will in turn incur a huge amount of expenditure. This is the reason why one should think twice before giving consent to this idea. Nevertheless, Logo redesign is a great way to change common people’s perception about the company.

Some companies which had opted for Logo Redesign

British Airways’ decision to redesign its brand identity was aborted in the middle as it failed to impress people. Phillip Morris was changed to Altria for enhancing public image.

Once British Post Office tried to present itself as “Consignia” but this campaign failed to draw position feedbacks from the viewers and this result had forced British Post Office to stall the marketing campaign in the middle.

Drawing a Conclusion

Rebranding a logo can generate a positive output if all its aspects can be considered with care. Cost is a decisive factor and therefore a company should pay heed to it before making a decision. Getting the best possible logo redesign service is certainly a tough task. One needs to do a little bit of market research before coming to a conclusion.

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