Landing page, also known as “lander” is generally used by online marketers. It is essentially a single web page where a visitor is led to after he clicks on an advertisement. Needless to say, it is used for converting visitors into customers. With numerous landing pages being created everyday, it is becoming more and more difficult for users to determine which to trust and which to not. As a result, designers are also facing a challenge as to how to come up with a more effective and appealing landing page that would build trust.
In this post, I would discuss some strategies of quality web design to create really trustworthy landing pages.
Professional Design: This is the most important aspect of your website. The landing page needs to have a professional look. Make sure you create an expensive look because it can induce a feeling of exclusivity which is very helpful in making sales.
Be Consistent: Your landing page must have consistency in everything, be it color scheme, typography, design etc. every element has to be in sync with each other. Then only can your readers trust you.
Offer Something For Free: Make sure your users get something free in exchange for their personal information. If they do not get anything in return for what they give you, they are not going to sign up for your email lists or anything. Offering something beneficial will help you convert more people.
Honesty: Do not weave stories that describe something entirely different from what your business actually is. If you want to earn the trust of your potential customers, be honest to them.
Make Sure Your Users Believe You are Authentic: Nobody wants to be a victim of hacking attempts or spamming. People first assess a web page’s authenticity before taking any action. If you are selling something, you need to look and sound even more authentic. Put up whatever is necessary on the landing page to let everyone know how genuine you are. Things like delivery process, payment methods etc. must be there to gain trust.
Finally, I would suggest you to get 3rd party certifications from established organizations. This would help people have faith in your website design company.
Best of luck!
2 Comments
I found the post too sketchy and with limited information. There are more techniques to make a landing page functional. The headline of the page is most significant. This point has been totally ignored. A powerful headline conveys the message to your visitors as to what they are supposed to expect after visiting the page. The headline should have a specific goal and it is tempting visitors to stay on the page. The page also needs to be simple and with a primary call-to-action. White space should also be used intelligently to make the landing page neat. Too many information or graphics will make the page look cluttered.
Hi Anjan,
You have mentioned some good points to make the landing page functional, but the headline clearly tells that this article is all about winning trust of the visitors, not making the page functional. Your points are no doubt valid, but “trustworthy” factors are highlighted in this article. If the article was about “how to design a landing page”, then your points should have been added.