The hype and speculations is all over with the launch of “SearchWiki” by Google. This is new feature offered by Google to its millions of users, which will enable them to edit, delete, add, comment on a website. In short, now a user can change the SERP of Google according to his requirements. As a matter of fact, Google is trying to become more personal to its users by giving them the liberty to make changes in the SERP. If you have not noticed this feature, just login to your Gmail account. After logging-in your Gmail account, you have to search something in Google. Cross sign, comment sign, arrow sign will emerge along with each website. Each sign has a special function for example “Cross Sign” is used for deleting a website, “Up Arrow Sign” is used for promoting the position of a website etc. You can comment on a particular website by clicking on the “Comment Sign” as well.

Some of the important aspects of SearchWiki are elaborated below:

• This is more of less similar to that of social bookmarking.
• A user can view the opinions of others as well.
• Google is most probably trying to give more importance to the viewers feed backs.
• SEO executives are going to face more challenges in near future.
• This feature can be manipulated by unscrupulous people to promote their websites.

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