Most experienced professionals agree with the fact that establishing brand identity of a company takes time, patience and effort. While you may introduce your company amongst much fanfare, it is obvious that earning trust of the customers will require time.
However, this does not mean that you would wait when your target audience starts trusting you. Rather, you should opt for a pro-active approach and build a strong brand identity of your company. This will create a positive image of your company and encourage customers to opt for services/products of your company.
Here are few strategies you can implement for creating a powerful corporate identity design of your company. Later, we will highlight few branding strategies that will allow you to help you to carve out a powerful presence in the social media.
Opt For a Catchy and Simple Brand Name
The first step is to identify a brand name that is stylish and yet, easy to remember. This will contribute in longevity of your company. Consider the fact that if people cannot remember the brand name, your company will fail to gain popularity. Therefore, stick to a simple and catchy name.
Identify the Target Audience
This is an important step. You need to identify your target audience and research about their preferences. This will help you in modifying the image and marketing strategies of your company, according to the preferences of your target audience. All these in turn, will enhance profit rate of your company.
Develop a Creative Logo
A creative logo creates awareness about your company and solidifies your presence in the market. Therefore, choosing a creative logo is important. However, ensure that the logo and the colors you use complement image of your company.
Once you are done with this step, move on to establishing brand identity of your company in social media sites.
Add a Personal Touch To Your Company
The best way to attract attention of people in social networking sites is by telling a story. State the history of your company, its values, and services. You can also mention your success stories and case studies, while implementing Facebook page customization.
Offer Rewards to Your Customers
To make your customers happy, you can offer them interesting coupons or reward programs. However, do not force them to ‘like’ your page or join any program.
Post Intriguing Pictures
Another great strategy is to post intriguing pictures about your products/services in the Facebook fanpage design. Remember that pictures evoke strong emotion and if used correctly, they can encourage your audience to develop a strong emotional connection with your company.
Take help of these tips to create a strong identity of your company-both online and offline.