Building a brand image involves a painfully long process. It cannot be created overnight no matter how sincerely you are in promoting your organization. Brand is not just the name or the sign of the organization; it is actually the public image of an organization. It depends on reliability, quality of service and other co-related issues. An effective communication needs to be built for promoting the brand image of your organization, which demands a consistent and earnest effort.

However, with the rise of Internet, the very concept of branding has undergone a sea change. In the virtual world, the viewers or the customers can browse through your products or can read the text but they cannot do more than that. It is not possible for them to touch your product or make a gross evaluation of your service. Now how on earth, you will be able to communicate with them or make them believe that your product is the best product in the market. The only way you can persuade them is by creating a brand image, which is more or less dependent on the persuasive nature of your content. Read more…

The history of logo design dates back to the ancient days of Greek civilization. By the word logo design generally we mean a trademark, a symbol or any name. The purpose of using a logo is for easy recognition. The Egyptian, Chinese, Babylonian, Mayan and Assyrian people also used different pictographs that can be recognized as early logos.

In the very beginning, perhaps when even its designer was not himself very aware of what he was creating, logo consisted of a single letter. Logo design began its journey as a mere cipher. Then gradually a cipher or a logo consisted of more than a single letter. Read more…

(PART I)

“Design is thinking made visual” - so the saying goes. The maxim becomes especially applicable to Logo Design.

A logo is a graphical representation of the USP of your company. It encapsulates within it the sum total of your company’s vision, values and ethos. The logo is the symbol that goes beyond words, brings to mind emotions, sets your company apart from the competition at a glance and spreads your marketing message across all platforms of marketing media. In a nutshell, the logo is your most important tool for creating brand recall. Read more…