Building a brand image involves a painfully long process. It cannot be created overnight no matter how sincerely you are in promoting your organization. Brand is not just the name or the sign of the organization; it is actually the public image of an organization. It depends on reliability, quality of service and other co-related issues. An effective communication needs to be built for promoting the brand image of your organization, which demands a consistent and earnest effort.

However, with the rise of Internet, the very concept of branding has undergone a sea change. In the virtual world, the viewers or the customers can browse through your products or can read the text but they cannot do more than that. It is not possible for them to touch your product or make a gross evaluation of your service. Now how on earth, you will be able to communicate with them or make them believe that your product is the best product in the market. The only way you can persuade them is by creating a brand image, which is more or less dependent on the persuasive nature of your content.

A good piece of content writing can do these following tasks:

• It can convince the readers
• It can build up an effective communication
• It can create a social profile of your organization
• It can force the readers to put your trust on them
• It can increase conversion

Adding affirmations, recommendations and testimonials in your website can help you a lot to make your organization’s presence felt in the online industry. But they are not as effective as a piece of unique and persuasive content. What you are going to convey through your blog can have a far reaching effective if it can manage to get some few hundred diggs, sphinns or some few tweets.

If you can manage to post relevant, to-the-point, informative and useful content in your website, it will sooner or later create a small community that will keep buzzing about your service, products and other related issues. By posting some though provoking articles, you can encourage that small community to grow and at the same time you can win their loyalty, which is certainly the most precious procession of your organization. With the growth of this community, you will enjoy a ready made market, where you can easily promote some new products, service etc without making any extra effort.

A well-customized content is like a long-term investment and therefore you have to take proper decision for ensuring long-term benefits. Just win the trust of the readers, which will eventually pay back sooner or later.

The history of logo design dates back to the ancient days of Greek civilization. By the word logo design generally we mean a trademark, a symbol or any name. The purpose of using a logo is for easy recognition. The Egyptian, Chinese, Babylonian, Mayan and Assyrian people also used different pictographs that can be recognized as early logos.

In the very beginning, perhaps when even its designer was not himself very aware of what he was creating, logo consisted of a single letter. Logo design began its journey as a mere cipher. Then gradually a cipher or a logo consisted of more than a single letter.

In the later period, hardly two or three letters were used for the cipher, which either had a person’s initials or his surname or just a simple name. Often the ciphers were designed by intertwining two Greek alphabets.

Logos can be traced on ancient monograms of classical days. The coins used in the Roman and Greek empires bear the symbols of the rulers of the cities. Among the ancient monograms, the sacred monogram draws attention. This sacred monogram was designed with Greek letters of XR, S, T, O and S. Usually the O (omega) and A (alpha) of Apocalypse was used on either side of the coins.

The concept of designing ciphers also became popular in the Middle Ages. Then they were mainly used for commercial, artistic or clerical purposes. By thirteenth century, the ciphers of ancient times took shape to become trademarks. These trademarks were widely used by the contemporary merchants and businessmen.

Some of the popular logo design of that period was paper maker’s watermarks, marks used by the mason or those by the goldsmiths. A very famous logo was the watermarks that were used by the nobility. The printers and publishers also used colophons for their identification among their customers.

A logo can be use of graphics and signs that can draw attention very easily. When a logo is used as a symbol of a company it can be referred as the corporate identity. A logo should be so designed that its very catchy to the eyes and it becomes the first piece of graphics that one should notice in any printed material or on web pages.

Designing a logo by the companies is a recent trend. Even a small company uses a logo to establish its corporate identity. The corporate logo should be such that people can identify the particular company by just recognizing its logo. The logos generally used by companies tend to have a tag line or catch phrase with them. The logo may also contain a company name or promote a brand. An icon resembles only a pictorial representation whereas a logo is not only a picture but it has a message to convey to its target audiences.

Thus logo design is a trendy way to popularize or advertise a product or a brand name. A logo design gives new identity to the already existing brands in a new way. The color, size, shape and texture matter a lot for designing a good logo. Attractive, professional outlook yet subtlety are the mantras of a perfect logo design.

Quality-Web-Solutions is a web development company in India that offers customized services in logo design at affordable rates. We offer unique and professional logo design to suit the needs of the clients. Our portfolio will offer you a brief idea about our services and works for our global clients.

(PART I)

“Design is thinking made visual” – so the saying goes. The maxim becomes especially applicable to Logo Design.

A logo is a graphical representation of the USP of your company. It encapsulates within it the sum total of your company’s vision, values and ethos. The logo is the symbol that goes beyond words, brings to mind emotions, sets your company apart from the competition at a glance and spreads your marketing message across all platforms of marketing media. In a nutshell, the logo is your most important tool for creating brand recall.

‘I’m Lovin’ It’ – what do these three simple words bring to your mind? People across the globe recall McDonalds famous tagline and the Golden Arch that is associated with these words. Now this is what is called brand recall. So a brand is really a collage of those attributes, emotions and values which you would like the consumer to associate with your company and because people process an image in their mind more easily than words, the logo performs the very important function of visual stimulation to induce the memory to recall the image and special attributes of the particular brand – this in short is known as brand recall.

So rather than write a long statement on “what we’re about” just create a good logo and half your task is done. But what is a good logo?

A good logo is one that has been designed with a lot of thinking and truly represents the image of your company. If you take a good look at your company and turn it inside out you will find those strengths that need to be highlighted in your logo. The image of your company also matters. For instance, if your company provides financial or legal services your logo would probably do well by being conservative in design and colour. On the other hand, if you an artist or a state-of-the-art IT company your logo could use a more contemporary look and feel. Finally what is your “Unique Selling Point” vis-à-vis your competitors? Pick a couple of comparative market advantages that your company can provide and highlight them in your logo.