Logo symbolically represents an organization. It is the face of the company and upholds the sprit of the business enterprise. There will be nothing wrong to say that a well-designed logo gives market image to a brand. Logos are of different types, such as textual, pictorial or combination of both text and sign.

It has been observed that in some cases, people find it easier to recognize the name of the entity by its symbolic logo. If you want, you can also insert name in the ideogram so that everyone can identify your company from the rest of its competitors. In the true sense, text serves as a supporting instrument for the graphical image.

Usually business enterprises that have huge amount budget can afford to spend more money for making the features of their web pages attractive. Traditional set may draw the attention of the online visitors but the big glossy photos have more potential to attract the prospective clients.

Color selection also plays an important role in the process of logo design. There is no doubt that different colors are associated with different emotions. So, use that color which will go well with the emotion you want to convey to your prospective clients. Usually dark colors are only used when the company requires immediate attention of the general public. However, in most of the time, using soft colors are preferable.

Green color is mainly associated with health, whereas, light blue color for diet and the 3d effect to the logos can be given for greater stimulation to the visual aspect of the people. It is always advisable to use light colors and simple figures for developing an organic business logo design.

Nowadays many of the business firms use logos that are the perfect combination of emblem and sign. However, if your logo becomes popular it can be recognized even if there is no name written on it. Logo is practically an amalgamation of varied type design elements that together contributes in the business growth, development and perspectives.

Corporate logo design should be effective enough to build the corporate identity of your company. The fundamental values, character and disposition of the company should be reflected through its logo. A logo should be simple enough so that people could easily recognize it. A corporate logo that is easy to remember is sure to create a greater impact on the audience or target market.

• Simplicity: It is the watchword of a logo design. It is an achievement of a company if their target audience can remember their logo and also identify it. For this, a corporate logo design should be kept simple.
• Black and White: Color selection for a logo is an important thing. But one need to also keep in mind how it will appear in black and white. For corporate communications a logo can be used in various ways. Besides the colored version, it should also look presentable in black and white version, as in fax copy, photocopy and print.
• Color: Use of color in a custom logo design is to be done very tactfully. The color of a corporate logo can hint towards the kind of service a company offers.
• Format of the Logo: A corporate logo may need to be reproduced in different media and in different size as and when required. For convenience a vector format for a corporate logo should be used. Even if the size of the logo is increased or decreased, the image quality would not be hampered. If the design is done in rastar format, then it will lose its image quality when its size will be altered.
• Minimum Use of Colors: A lot of cost can be saved if the colors of the logo are used keeping in mind the economic and the usability factor. If the use of spot color can be restricted within one or two then it will save cost when color prints of the logo are taken.

The corporate logo can be used in different media as in print, web and television. The business logo can be used in letterheads, visiting cards, business cards, packaging and pens.

If you are looking for a company to design your corporate logo, then contact Quality Web Solutions. We offer custom logo design service at affordable prices. For some of our logo design projects, you can visit our portfolio.

A corporate logo design boosts your brand image. A logo helps your customers to identify your company at ease. A corporate logo should be unique and starkingly attractive so that people can recognize it even among a number of business logos by other companies.

A corporate logo should be distinct enough to reflect the fundamental value and basic characteristics of a company. A business logo design should be simple enough so that it can be easily remembered and re collected. It should be distinct enough to stand out in the crowd.

Some of the noted features of a corporate logo design:

• Simplicity: A corporate logo should be designed very simply. The more you keep it simple, the more it gets easier for the target market to identify your business logo.
• Format of the Logo: For corporate logo designing, it is advisable to design it in vector format. The business logo should have the flexibility of being used in any size as and when required. If the vector format is used for designing a logo, then the image of the logo can be expanded without hampering the quality of the image. If required, a vector logo design can be turned to bitmap image.
• Use of Limited Colors: Use of limited colors is important from the point of usability and also economy. When used in any printed material, use of spot colors will save your cost than going for a full color logo printing.
• Logo in Black and White Mode: Since a business logo is used in different officicial documents, it should look presentable in any printed material. Not only in color but a logo design should also come out well in black and white version.
• Use of Corporate Logo: You can use your company logo in all your business materials including letterheads, business cards, uniform, packaging, printed ads etc to get the maximum exposure.

Quality Web Solutions provides high standard business logo design for clients. Get a logo designed for your company at affordable rate from us. We have professional logo designers to deliver you best of logo designs.

(PART II)

Finally, a decent and workable logo is one that is usable, practical and promises a long shelf life. So what are those design benchmarks, which all good logos conform to?

Let your corporate logo design be original and unique. Do not copy somebody else’s design and pass it off as your own. If you do, you’re the impression that consumers would have of your company would suffer in the long run. Besides, how would you stand apart from your competitors without a unique logo design?

While business logo designs generally seem to follow trends that change every few years, you must strike a fine balance between a trendy design and a timeless one. This will ensure that your logo has long shelf life.

Ensure that your logo design is gimmick free by staying away from special effects, filters bevels, lens flares, drop shadows and other such stylistic devices. These are detrimental to the integrity of your corporate logo design. Your logo design should be clean and simple in order for it to be adaptable across a wide range of communication media.

Your logo is like Plaster of Paris. It’s everywhere – tenaciously finding its way across all platforms of communication. Precisely why it could do without all those stylistic niceties. First and foremost your business logo design has to be adaptable. Style here is always subservient to adaptability and workability. Those are words you would want to keep in mind as you also design a quality black and white version of your logo that is reproducible in Halftone Greyscale and a linear version that only allows for low-resolution Black & White reproduction.

Whether your logo is only text or symbol or a combination of both it must allow for scalability. For example, you could either print your logo big or in the size of a postage stamp. Here simpler logos score over fancy ones in that when scaled down from their original size they are more viewable from a distance. Also, scrawny, sickly text will really lose out on visibility when read at half an inch size.

The right choice of colour is also very important to corporate logo design. For instance Navy blue, maroon, and dark teal project a conservative image while black and white five a more contemporary feel and look. Most business logo designs will use only a single colour or at the most two colours to make it easy for the consumer to attach a particular emotion with a particular colour. Using more than two colours is risky, as they tend to blend together when the logo is printed small. Also, unless the contrast between the two colours in the logo is really stark the logo will be a grey mess if used in black and white.

Your logo must also have an appropriate Aspect Ratio and Footprint. The relationship between a logo’s height and width is called its “Aspect Ratio”. A logo that is too tall or too wide is visually unappealing and emotionally uninteresting and does not fit in with other artwork. A “square-ish” logo seems to be best as it allows for maximum adaptability when used in conjunction with other artwork. The amount of physical space that is required to place the logo on any page is referred to as its “footprint”. If the logo’s design elements ‘poke’ outside its footprint this will affect the size in which the design can be used as well as the visual impact of the same.

Thinking of designing the logo for your company. Well, now you know what to do.