Content needs to be SEO-friendly. At the same time, it needs to adhere to a certain word limit. For the designing team, here’s how to maintain both:

• Use tabs to keep the page ‘tight’ and make information easily available to visitors. You can actually hide chunks of content using tabs. Visitors will read the entire content, in various tabs  and here will be no room for boredom.
• SEO content should be ‘below the fold’. Keep in mind that a site’s traffic flow increases when visitors see attractive design, not when they find a chunk of text. There’s also a possibility of a conflict between SEO and content team here because according to SEO strategies, ‘above the fold’ is the place where optimized content should appear.
• The pages where SEO is not that important, such as the ‘about’ page, should be adorned with appealing designs. So, if you are a designer, let your creativity loose on these pages.

Navigation

Be clear when it comes to site navigation. Keep your website navigation buttons as clear as possible. You do not want to mislead your visitors. This does not mean you have to curb your creative desire. You can design the labels as you wish, but in order to offer a better user-experience, you need to position the text and the labels as clearly as you can.

Home Page Header Design

Animations and rotating images in the header are an effective way to present the good things about your company along with your value proposition. While content must be informative, the header must connect with the visitors emotionally in order to be effective. There are several ways to establish a connection between a website and its visitors. Try telling a story with the website design, logo design and content writing rather than talking about the products/services that your company offers.

Call-to-action

Needless to say, call-to-action is what takes visitors to the next level after they have browsed a website fully. Call-to-action can be simple as well as elaborated. But similar to the landing page, the call-to-action text should be simple, short and most importantly, clear. It also needs to be relevant to where it leads the visitors. Interesting content alone can’t help. You need attractive design in the call-to-action and the design should be done is such a way that it can be read with ease.

There are a few more things to be taken care of regarding the call-to-action. These things can arouse conflict between content writing and web design again. Below you will find how to resolve the conflict.

• Communicate with all the team members of content and design team clearly.
• Communicate with the client clearly.
• Choose a project manager who has excellent communication skills.
• Do not deviate from the purpose of the design.

Now, let me tell you that there are writers who cannot shorten information and designers who cannot but create elaborate designs. Trust me, they are quite common and both of them do not contribute anything to a site’s effectiveness.

These conflicting tendencies of content writing services and web design make the actual work very challenging. A good way to sort things out here is to have a discussion as a whole team. Another, quite effective way, though not followed very frequently, is to request feedback from clients. Just show your web page to people and take their opinions. This will give you an idea as to how successful your website is going to be.

Bear in mind that everyone is subjective about their own creations because there’s an emotional bond between a creator and his creation that overshadows any flaws that might be in the creation.

For a logo design professional, work imposes a lot of challenges. Accepting and successfully meeting those challenges makes you a good designer. However, to excel and leave others behind in the path to success, you also need to be curious. Wondering why? This post will help you find out.

Curiosity makes you more adept – Whether it is brochure design or corporate identity design, curiosity makes you look at the challenges related to every design project from different angles and that can give you new ideas. You can uncover a number of ways to create a design and thus become more adept at your work.

It opens new doors of experience – Curiosity offers you new experiences that enrich your creativity and eliminate your work-related stress.

Clarifies your doubts – If you are a curious designer, the things that you are not sure about, will be clarified quickly. When clients approach you, you can find out about their business and gather information about their products/services. This will help you design better.

Adds to your productivity – As a designer, if you are curious, you would want to find out as much as possible about everything related to your design. This will enrich your knowledge base and you will automatically become more productive because you can apply your knowledge in your work which will help you do things a lot easily than before.

You learn better – Curiosity will take you to a world of learning where you can become more knowledgeable every day. This will facilitate your learning process and an improvement will reflect in your work. This means you can face new challenges easily.

Makes you more positive and confident – Since you will get a better understanding of everything related to logo design, you can actually become more confident and positive about it if you are curious. The horizon of your perception will automatically be widened.

Motivates you to bring variety in your design – Curiosity will bring in new strategies, ideas, knowledge and techniques in your work which will in turn help you create more varieties of corporate identity design. In a nutshell, it makes you a more adventurous designer.

Keeps your mind active, always – If you are curious, you will be engaged in thought and try to find out solutions to problems in the designing process. These mental exercises will boost your thought process and you will produce exceptional designs.

Boosts your observation – New events are always occurring around you. Curiosity will make you want to know every latest happening in the world of design and you will come across ground-breaking design ideas during the course of it.

Offers new possibilities – When you are curious, you will discover new ways of creating designs and therefore, your imagination will know no limits.

Brings excitement into your work and life – With every brilliant and unique design that you come up with, you will realize that your life has become more exciting and there’s no room for boredom anywhere.

Broadens your network – You can get to know a lot of people in your industry. No matter whether you are logo design professional or a corporate identity design expert, expanding your network always helps. The broader your network, the higher your chances of getting more business.

Every human being is curious to some extent. Curiosity opens your mind and when you have an open mind, there is no stopping you from becoming successful.

If you are a graphic designer, you must have a great online portfolio to showcase your designs and increase the possibility of getting regular projects. Your online portfolio helps you promote your skills and attracts clients all over the world. However, designing an online portfolio is not an easy job. As a graphic design artist, you have to show your creative style and also make the portfolio site user-friendly.

Here are some helpful online portfolio designing tips for you.

1. Design a Simple Site and Go Straight to the Point- You should design a simple portfolio site to convey your message effectively. Don’t write long descriptive sentences on the homepage of your portfolio. Keep the introduction content brief and tell your clients what you do as a designer.
2. Have a Unique Design- When a client visits your site, he checks your portfolio design to get an idea of your efficiency as a graphic designer. You must design a unique layout to impress your clients. Don’t follow any web design trend. Show your creativity and add a personal touch to your portfolio.
3. Highlight Your Expertise- As a versatile graphic designer, you may design website layouts, logos and brochures, but when you are designing your portfolio, you must highlight your strongest skill. If you are an expert in logo design, then highlight your logo designing skills to prove your expertise.
4. Less, but Quality Designs- You may have designed dozens of brochures and website layouts, but don’t post all your designs in your portfolio. Your employers won’t count the numbers of design samples, they will evaluate your designing skills. Upload only the best designs to impress your potential employers.
5. Don’t Clutter the “Design Gallery” Page- You have to offer your design samples in an organized way to help viewers check them. If you post 30 design samples in one page, it will tire the viewers’ eyes. You should design multiple galleries and categorize them to offer a better experience to your viewers. For instance, you can create 3 separate galleries on logo design, depending upon the design trend you followed in those designs.
6. Place Most Impressive Designs at the Beginning and at the End- In your design gallery, all designs can’t be equally good. Make sure that you place the best design samples at the top. This way, you can hide your not-so-good designs and still impress your viewers.
7. Pay Attention to Usability- When you design your portfolio; give attention to usability as well. Your website maybe beautiful but if your viewers can’t find the menu bar, they will leave your site. Maintain a balance between design elements and navigation to help your audience surf your site comfortably.
8. Decide Your Target Clients- You need to know your target clients to design an effective portfolio. For instance, if you want to target high profile multinational companies, design a professional looking portfolio to grab their attention.
9. Post Your Contact Details- You should design a separate contact page and give all your contact information to help your clients contact you anytime. Write your email address, phone number and social media links, so that you never miss any project due to lack of communication.
10. Regularly Update Your Portfolio- Whenever you design something new, post it on your portfolio and remove the old designs. This way, your potential clients will realize that you are an active and busy designer.
11. Post Client Testimonials- Someone who comes to your site to hire you, will always read the testimonials first to make a decision. You should post some client testimonials on your homepage to convince your future clients.
12. Design an “About Me” Page- You should design an “about me” page in your portfolio site. In this page, write about your educational qualification, your experience as a designer and give your clients strong reasons to hire you. However, don’t make the “about me” page too long and never share any personal information. Your potential employers don’t want to know every detail of your life.

If you are designing your online portfolio for the first time, these tips can be useful to you.

For small-scale website design companies, acquiring good clients is a primary goal. Unfortunately, this is not an easy task. You have to encourage clients to trust your company, fulfill your promise, and finally, nurture the relationships regularly.

In this article, we will discuss few strategies that will allow small companies to acquire and retain valuable clients. We will focus on three basic issues-action, research and finally, delivery.

Action – Main purpose of this step is to earn trust of clients and engage them

Creating a unique personality represents the most important step of acquiring a client. For example, if you are passionate about offering people logo design or website design solutions, market it. Clients may not immediately sense your passion, but over time, it will provide you with rich benefits.

Of course, sometimes, honesty and passion are not enough. If you want to develop a warm relationship with a client, highlight the different ways you can solve his/her problem. Convince the client that you need to work together to deal with the issues.

Research – Main purpose of this step is to earn identify the issues that the client is facing. Tools can include research studies and customer journey maps.

Social science Research- The best way to gain an insight into users’ psyche is by conducting research. Research methodologies can be of various types. These can include focus groups (qualitative research where people are asked about their opinions about a product), ethnography (field research conducted in the respondents’ environment), and prototyping (identifying problems of a new product/design and solving them, before launching it).

Some of the research methodologies stated above are expensive and may demand investment of money. However, consider the fact that as compared to conducting research studies, launching a product and solving issues involve greater investment of time and money. In case the client cannot support extensive research studies, you can opt for inexpensive methods (interviewing people at a coffee shop, for example).

Customer Journey Map- This strategy will help you to understand emotional journey of users. Let us assume that your client has an ecommerce site. While the users are shopping, you can ask them about their experiences. They may be quite comfortable with the shopping experience or frustrated. Recording these opinions and studying them can help your client to understand the weak points about his/her site.

Delivery – Main purpose of this step is to deliver the final solutions to the client.

Delivery is a critical step for earning trust of the clients. Invest time for preparing the solutions. Ensure that the solutions are visually stimulating and organized. Use charts and graphs in your solutions. This will help the clients to understand the logic behind these solutions and retain their interest.

We highlighted few steps that will help you to earn trust of customers and enjoy a long-term relationship with them. Opt for these steps and build a powerful brand image of your company.

For creating corporate identity design of a company, paying attention to logo design, visual vocabulary, colors, and fonts is important. Unfortunately, most articles offer information about logo, colors, and visual vocabulary, ignoring fonts. For this reason, we have decided to offer crucial information about fonts in today’s article.

Basic Information about Fonts

Font refers to text characters, available in various sizes and styles. These styles can include bold, italic, regular, and light. Fonts can also be classified into various groups, such as serif, sans serif, display, and script fonts. Read on to know more.

• Serif Fonts- These fonts usually assume an upright, narrow shape, with prominent serifs at bottom of the lines that create the letters. Examples of serif fonts can include Times and Garamond.
• Sans-Serif Fonts- Fonts that do not include serifs are known as sans-serif fonts. Examples can include Verdana, Arial, and Tahoma. As compared to serif fonts, they are neater and modern. They are usually used, while developing website design and content.
• Display Fonts- These fonts possess a decorative element. They are usually used in headers or logos.
• Script Fonts- These refer to cursive fonts. Examples can include Nuptial Script and Brush Script.

Apart from these four fonts, other fonts exist as well. However, these four fonts are extensively used in business branding activities.

We have discussed main types of fonts. Now, we will offer you few guidelines that will help you to utilize fonts correctly.

Guidelines for Utilizing Fonts

• Printed Materials- If you are planning to incorporate long blocks of text in printed materials, opt for serif fonts. It will increase readability of the materials.
• Websites/Blogs- Serif-fonts can be your best option for creating website/blog. They are clean, simple, and easy to read. Additionally, remember that you need to pick out an online font that is automatically installed on PCs of most people. Otherwise, your site will appear in the default font chosen by the browser.

Many people complain that it is difficult to control the size of online fonts. Font tags in HTML do not come with sizing control. This means that you need to use them various times throughout every HTML. This is a time consuming affair.

The best way to deal with this situation is to opt for CSS (Cascading Style Sheets) for modifying the font size.

• Word Documents- For word documents, stick to fonts that are commonly installed in PCs. These can include Times New Roman, Arial, Verdana, and Georgia.

A good way of retaining appearance of information is to convert all the documents into PDF files. They embed fonts into respective documents, and one can view them in their original fonts in any PC.

Technical Information regarding Font File Types

If you are planning to purchase fonts for incorporating in your computer, you may be provided with few options. These can include True Types, Open Type, and Post Script fonts. We discuss each of these options in brief.

• Most professional printers opt for Post Script fonts. One format of Post Script font is available in Windows PC and another available for Macintosh PCs.
• True Types fonts are available in Windows PCs. As compared to Post Script fonts, their print quality is poor.
• Open Type fonts are the latest fonts. Limited fonts are available in this particular format. However, these fonts are cross-platform compatible.

Hope you liked our discussion about fonts!

Coca Cola has a rich visual vocabulary that consists of a powerful script, the symbol of wave, red color, and unique fonts. As a brand, somehow it never appears dull. It has a lively image and has successfully maintained this image for the past 125 years. It reinvents each of these elements to suit preferences of the current generation. This is no small feat.

The above example highlights the fact that if logo is the ‘hero’ of corporate identity, visual vocabulary elements are its ‘sidekicks’. In fact, in certain web designs and promotional materials, the logo does not appear exclusively. Visual vocabulary elements also play an important role for connecting with your target audience.

Important Elements of Visual Vocabulary

Visual vocabulary can be a critical tool for developing corporate identity design of a company. It consists of the graphics that surround the logo design of your company and reinforces its image amongst the target audience. A good visual vocabulary should include certain critical elements. These can be-

• Colors- Developing a color palette for your company can brighten up your marketing materials. If you manage to maintain a consistency between various materials, it will be easier for people to remember your brand.
• Font styles- Developing a rich collection of font styles, weights, and typefaces can be a great idea. Specify fonts for both online and print use. Select different styles for header, sub-headings, and body. This will distinguish your brand from others.
• Backgrounds- Incorporating interesting backgrounds can provide your marketing materials with a unique appeal. You can also opt for a special background screen that will highlight your materials.
• Shapes- Shapes that you implement for callout boxes and bullets can increase your brand’s visibility and recall value.
• Special texts- You may want to use special text, such as sidebars, bullets, and tagline to make your brand stand out. In such a situation, you can add any interesting image or symbol to them. However, ensure that these special features are retained in all marketing materials.
• Images- Images can play an important role in enhancing recall value of your brand. Additionally, it provides your materials with a powerful personality. However, ensure that the images complement the mood and purpose of your business.
• Layout- Layout refers to the arrangement of various materials. A strong layout can guide the user’s eyes to the intended direction and create a positive impression.
• Paper type- Consider printing your materials on thick and high quality paper. Remember that paper type act as a criterion for judging a company.

Visual Vocabulary and Role in Increasing Your Brand’s Visibility

• Visual vocabulary infuses your products with an intriguing personality. This in turn, makes your products stand out from your competitors. It tells a story, thus making people curious.
• With the help of visual vocabulary, you can make your company more memorable. The unique images and fonts create a powerful impression on the audience, encouraging them to remember your company.
• If you opt for a strong visual vocabulary, people will never find your company boring. The reason is that you can exchange and modify visuals for various campaigns, thus providing them with a fresh appeal every time. Of course, you need to ensure that basic aspects of your logo and corporate identity design remain the same.
• We all know that as compared to small companies, people trust bigger companies more. With the help of visual vocabulary, you can enhance brand image of your company and make it appear as a large-scale company. This in turn, will help you to earn trust of customers.

Finally, do not forget to ensure that various elements of your visual vocabulary are consistent. This will encourage people to relate with your company easily.

Attending a trade show or exhibition can be beneficial for a company. Unfortunately, participating in a trade show is expensive. This means that you need to make the most out of your participation. The challenge lies in the fact that various companies attend trade shows and amongst them, you have to capture attention of the visitors. Here are few techniques that will make your web programming company stand out, amongst hundreds of others.

• Pre-preparation is important

Attending a show ‘just like that’ will not help you to draw attention of visitors. Rather, you need to prepare yourself well, before participating in a show. For leaving a strong mark on people, coming up with creative strategies is important.

• Formulate your goals

Formulating practical goals is critical. Avoid opting for vague goals, such as ‘I want to acquire customers’. Acquiring clients is a common goal of all companies.

To achieve good results, figuring out real and measurable goals is critical. Ask yourself questions, such as- ‘Why I want to attend this trade show’? Do I want to venture into a new market? Am I launching a new product or service? Who are my target clients? Answering these questions correctly will help you to figure out your goals.

Identifying your goals prior to the show will help you to modify your product features or marketing strategies, according to preferences of the target audience.

• Identify few things that you would like to tell people

Visitors at trade shows usually feel tired and distracted, after a certain point of time. Bombarding them with information about your products can irritate and turn away them away.

For best results, identify few special features of your product. Inform your visitors about these features in brief.

• Pay attention to follow-up

Assuming that you will register huge sales at the show is a mistake. Rather, aim to acquire contact information of the visitors and follow up with them at a later stage. Remember that most visitors attend trade shows to acquire information, rather than actually buying the product.

Entice visitors to give their contact information by offering a prize, newsletter subscription, or free consultation.

• Offer a promotional item

Providing people with a promotional item can encourage them to visit your booth. It is fine if the promotional item is inexpensive. However, it should be of some use to the visitors. Examples can include high-quality bags, paper fans, pen-holders, etc.

• Booth design is critical

The way you design your booth and arrange your products play a crucial role in determining the number of visitors. Here are few issues you can consider.

• Opt for large-format graphic designs for your booth. Do not forget to include logo design and taglines of your company. Ensure that these designs are easy to read and see.
• Display one or two most critical marketing materials at the booth. Remember that placing excessive marketing materials on the table can irritate the visitors.
• Keep decorations of your booth clean. Add a unique touch to your booth by placing a beautiful vase of fresh flowers on the tabletop. You can also place some balloons as well.
• Pay attention to cleanliness of your booth. People may throw brochures and promotional items near your booth. Cleaning it up regularly will create professional image of your company.

Opt for the above-mentioned steps to attract attention of people at a trade show. Enjoy!

In the 21st century, most businesses face the critical challenge of distinguishing themselves from their competitors. This is especially true for new businesses. New businesses have greater pressure of establishing themselves and creating a positive impression on the target audience. If you own a small business and want to know about the strategies that will help you to create a unique personality of your company, read on.

Create a detailed business plan

Most owners of small businesses think that creating a plan indicates wastage of time. However, if you are serious about establishing uniqueness of your company, opting for this strategy is critical. Furthermore, this step will help you to understand potential problems and act accordingly.

For creating a business plan, you have to figure out issues, such as structure of your company, its products/services, goals, and values. Furthermore, you should come up with innovative marketing strategies that will help you to capture attention of the target audience.

Find out uniqueness of your business

What are the special features of your company? Why should people choose products of your company and not that of your competitor? Answering these questions will help you to establish a unique personality of your company.

If you are still confused about uniqueness of your company, compare it with your rivals. Figure out a feature that is central to your company, but lacking in your competitor. Alternatively, you can ask a friend to try out your products. Thereafter, you can ask the person about his/her evaluation of your products.

Avoid mixing up your personality with that of your business in every situation

Separating your personality from that of your business is critical. The reason is that if you only highlight your special features, people will perceive it as vanity. Remember that people are hardly interested in knowing your unique features. Rather, they want to know those special features of your company that can solve their problem.

Of course, in certain situations you can incorporate uniqueness of your personality in the business. However, you should do this in the right way. Do not allow people to think that you are bragging about yourself. Rather, convince them that this is where the uniqueness of your business lies.

Let us assume that you love telling stories. If you highlight features of your products in a story-like way, people would find it unique.

Pay attention to branding

When it comes to creating a distinctive personality, branding plays a crucial role. Branding helps a company to create a positive image amongst the target audience.

Many think that by introducing logo design, one can establish brand image of a company. This idea is partially right. It is true that corporate identity design includes logos. However, it also includes brochures, taglines, and advertisements. Every element needs to work together to create brand image of a company.

Additionally, consider the fact that branding of your company should complement its goals. If you want to sell toys, for example, you can include bright colors and energetic shapes in your logo and advertising campaigns. However, if you own a company that helps debt-ridden people, opting for a traditional color scheme and circular shapes would be a good idea.

Implementing these 4 steps will help you to create a distinctive personality of your business.

The logo design business has become a fiercely competitive industry in the past couple of years. Several designers are fighting with each other for a handful of clients. If you study the logo design business, you will realize that only a few designers have become successful while many designers have failed to grab market attention.

The successful logo designers are no doubt talented, but the main reason behind their success is their managerial skills, not designing expertise. To be successful in any kind of business, you have to learn some business strategies and here I will discuss the 5 most important tactics that will help you to boost your business profits:

1. Promote Your Business Continuously- Unless you tell people that you exist, nobody is going to notice you in this crowded market. You have to promote your designing services to your potential clients on a regular basis and highlight the reasons that will interest them to hire you. Tell them how your design can establish their corporate identity and improve their brand value. You should use the social media websites to promote your service and give online advertisements as well.
2. Prioritize Your Clients- According to a business principle named Pareto Principle, 80% of your total income comes from the 20% of your clients. You may have total 20 clients and out of them only 10 clients may give you regular assignments. You have to identify those 10 clients and give a special treatment to their projects. However, that does not mean you should neglect other clients. When you pay more attention to regular clients you can earn more profits without spending a lot of money on business promotion.
3. Request for Referral- Whenever you complete a design project, request your client for a referral. If you are an efficient designer and the client is satisfied with your design, he will happily recommend you to his friend and business associates. Give your business card to him so that he can hand it over to his friend who is looking for an expert designer. Compared to all marketing techniques, recommendation is the most effective one. We give more importance to our friend’s suggestions than a paid advertisement.
4. Check Your Balance Sheets- Logo designers often get so busy with their work schedule that they don’t keep track of their accounts. You need to check your balance sheets regularly to know how much you are earning and how much you are spending every month. This practice will also help you to identify the places where you are wasting your hard earned money and cut the expenditures.
5. Hire Marketing Expert and Accountant- As a logo designer, your main duty is to design attractive and meaningful logos, but if you try to be the jack of all trades and handle all the marketing and accounting works alone, you won’t get enough time to concentrate on your main work. Thus, you should employ marketing and accounting experts and let them handle market promotion and the accounting department.

You should follow the aforementioned guidelines to make your logo design business successful. Design memorable logos and promote your services to stay above your competitors.

For as long as any of us can remember, we have been sipping on Pepsi. Some of us love the fizz and taste and some call it just caffeinated sugar water, greatly falling short of Thumbs Up’s spicy tang or Coke’s zingy flavor. Whatever be the case of personal taste, not many of us can claim to have paid much attention to Pepsi’s changing logo, or at least consciously analyzed it.

Until I took up logo design as a career, I confess, logos did not warrant a critical glance. Today however, I cannot look at a logo and not dissect its design, font, color, layout, etc. Right now, the Pepsi logo falls prey to my analytic tendencies.

In 2008, Pepsi’s $1 million design team produced a new logo that provoked a mixed social response spanning the entire it-rocks-it-sucks spectrum. The logo sparked a heated discussion across the social web, especially the design community.

Somewhere between vigorous marketing via a Flickr contest inviting know-it-all-smartass designers to better Pepsi’s design team, a YouTube video on Pepsi’s design history, and a web room on FriendFeed inviting ‘commoners’ to share in Pepsi’s media future, Pepsi’s logo managed to draw in enough criticism and praise.

My 2 cents on the Pepsi logo:

Font – I am guilty of liking it. Notice the ‘p’ and the ‘e’. The ‘p’ shapes up like the round of the logo and the ‘e’ is clearly reminiscent of Pepsi’s earlier logos. The font is simple, clear and unlike the earlier fonts’ bold, in-your-face look, which is just as good because Pepsi’s new font certainly looks funky yet formal. Comparatively, it makes the logo look neater and uncluttered.

Color – Pepsi’s blue, red and white scheme remains as it were introduced in 1950. Although I liked the 2003 gradient’s light and shadow play better, so far as complimenting the font is concerned, solid colors are perfect. A more glossy texture would not have harmed however.

Design – The design is a disappointment and makes me question every time…if redesigning was on the cards, why did Pepsi not come up with something a little more creative and intelligent? Why did they change the logo at all, if all that were planned to accomplish was but a little perspective tweak and color bleed?

The logo is only a slight modification of the old logo, completely devoid of 2003’s gloss appeal or 1998’s classic look, both of which in my opinion, looked great on packaging. Without either, Pepsi’s new logo is just another color, font and design composition without much style to reckon with.

But maybe all is not lost. The good thing is…Pepsi’s logo will still be identifiable at a glance even as people continue to suffer from logo ‘blindness’. Pepsi’s logo has been around for so long, the majority of consumers now bypass the logo completely without really noticing it. This is great because Pepsi is very obviously targeting its bank of already dedicated drinkers and thus, steers clear of any drastic changes to its logo.

Personally, I would not mind a change in color scheme, or even something completely different from a geometric logo. If Pepsi is to follow vigorous advertising as it did for its 2008 launch, there is little chance people will miss identifying Pepsi when they next see it on the stands.

Which brings me to question…is Pepsi afraid of experimentation?

What do you think?