For creating corporate identity design of a company, paying attention to logo design, visual vocabulary, colors, and fonts is important. Unfortunately, most articles offer information about logo, colors, and visual vocabulary, ignoring fonts. For this reason, we have decided to offer crucial information about fonts in today’s article. Basic Information about Fonts Font refers to text characters, available in various sizes and styles. These styles can include bold, italic, regular, and light. Fonts can also be classified into various groups, such as serif, sans serif, display, and script fonts. Read on to know more. Serif Fonts- These fonts usually assume [...]

Coca Cola has a rich visual vocabulary that consists of a powerful script, the symbol of wave, red color, and unique fonts. As a brand, somehow it never appears dull. It has a lively image and has successfully maintained this image for the past 125 years. It reinvents each of these elements to suit preferences of the current generation. This is no small feat. The above example highlights the fact that if logo is the ‘hero’ of corporate identity, visual vocabulary elements are its ‘sidekicks’. In fact, in certain web designs and promotional materials, the logo does not appear exclusively. [...]

Attending a trade show or exhibition can be beneficial for a company. Unfortunately, participating in a trade show is expensive. This means that you need to make the most out of your participation. The challenge lies in the fact that various companies attend trade shows and amongst them, you have to capture attention of the visitors. Here are few techniques that will make your web programming company stand out, amongst hundreds of others. Pre-preparation is important Attending a show ‘just like that’ will not help you to draw attention of visitors. Rather, you need to prepare yourself well, before participating [...]

In the 21st century, most businesses face the critical challenge of distinguishing themselves from their competitors. This is especially true for new businesses. New businesses have greater pressure of establishing themselves and creating a positive impression on the target audience. If you own a small business and want to know about the strategies that will help you to create a unique personality of your company, read on. Create a detailed business plan Most owners of small businesses think that creating a plan indicates wastage of time. However, if you are serious about establishing uniqueness of your company, opting for this [...]