A newly created website requires special technical care. It needs not only an attractive and user friendly web design, but it also requires to be optimized for the search engines. Onpage SEO is one of the major aspect of search engine optimization. Unless a website is properly optimized, it becomes almost useless to upload it. Without optimization, a site would not get proper ranking for its targeted keywords.

Quality Web Solutions provides professional and world class web design service to its international clients for years. So, besides getting your site designed by our team of skilled web designers, also get the onpage search engine optimization for the site without any extra charge.

For onpage SEO we provide the following services –

• Keyword research
• Meta title, keywords and meta description optimization
• Robots text files is created
• A sitemap is created
• An error page is created
• Alt tags are optimized
• Header texts and footer texts are added
• Breadcrumb is made (if required)
• Java script external file is created (if required)
• Body content is optimized
• Footer links are modified

Search engine optimization is highly recommended to secure a top rank on the search engines. The search engine bots crawl the sites and they place the relevant sites on top positions in SERPs. The onpage SEO for the websites of our clientèle is done by a team of expert search engine optimizers. They use their professional expertise and years of experience to optimize your sites for the search engines.

This tale holds true for millions of website owners who experienced such terrifying times. Many websites deliberately attempt to copy contents, but there is another side of the story. In many cases you are caught in the web due to canonical issues. Yes! Canonical problems that have made web owners spent many sleepless nights.

Canonical Issues

The domain name of a website acts as its unique address. It introduces the website to the web visitors and the search engines.

In the early days of the web, the websites were set in the folder www on the World Wide Web server. It became mandatory to use the URL structure www.domain.com in order to access websites. Thus, it became a trend to accessing websites.

However, there are countless instances when many web development companies build up many address for a single website. The name of the website is either surrounded by dots in the beginning or in the end. Components were added in the name of the website like “. com”, “. net” and “. org” in the left as well as prefix like www . Normally, URL of a website has both the components. For instance, “ www.quality-web-solutions.com”. Nevertheless, there are instances when the prefix “www” is not incorporated. This gives rise to what is generally termed as www/non-www canonical issue.

The web visitors can make out that it is a single website, but the search engine robots are unable to identify it. The search engine robots index the single site twice under the two different URLs. In fact, the search engine perceives the same page as different pages with different URLs.

This may lead to disastrous consequences to your business. The single website is labeled of copying contents and sharing link benefits. The page ranking in the search engines results page falls rapidly. Your website falls short of the competitors as it is deprived of the actual page rankings.

Solve canonical problems

One the most widely used technique was the to add a text file i.e., “. htaccess file” in order store site and also server information. With the help of the “. htaccess file”, you may set up 301 redirect. There are two types of redirects. They are simple 301 redirect and permanent 301 redirect. The simple direct guides the robots from an old page to the new page. The permanent redirect informs the search engine robots that the web page or website has moved permanently and then directs it to the new page.

Google’s web master tools offer a quick and easy way to get rid of the canonical issue. The process is shown below. Go to the web master tools account. The URL is https://www.google.com/webmasters/tools/siteoverview”. Here, enter your site URL. Here, “ www.quality-web-solutions.com” has been entered. First select the tool option and then the select preferred domain option. Then, you go to the next page and select any one of the three options. It is wise to choose the first option. Click ok button and your Canonical Problem solved.

User friendliness of Flash websites has led to its growth in the present times. Web owners are in hot pursuit to build tempting Flash work to make a marked difference among its competitors. However, it imperative that a website needs to be both user friendly as well as search engine friendly. This is where the Flash websites falls short of other web designs.

A full Flash website is not search engine friendly. The search engine robots find the Flash works very complex. These robots cannot index a Flash design like a plain text. They can only index the filenames. It, therefore, very important to note that Flash based websites rank poorly in the SERPs. Nevertheless, there some ways to search engine optimization of Flash based websites.

Ways to optimize Flash based websites

1. Give metadata:

   It is useful to enter in metadata in Flash websites. The Meta title. Meta description and keywords much contain the significant keywords. The use of keywords is useful for the search engines

   1. Meta title tag – The meta title consist of the relevant keywords that gives an idea of the website and the web page
   2. Meta description tag- The meta description tag consist of the description of the website through the use of right key words
   3. Meta keyword tag- The keywords that are used in the web page are entered in the meta keywords tag
2. Build separate pages with definite keywords:

   Usually, Flash website consist of a single web page wherein full details of the company, products, services etc. are given. It becomes very difficult for the search engines to catch the topic of the web page. It is, therefore, suitable to employ separate pages with the right keywords that describes the website company, product, services more effectively.

3. Employ Macromedia Software Developer (SDK):

   The Search Engine SDK comprise of an application named as swf2html. It extracts links and text from a Flash file and then places the data into an HTML file. If necessary, content must be thoroughly checked and also the replica has to be replaced. Proper use of this kit helps in optimizing Flash websites.

4. Off page optimization:

   Effective off page optimization is the key to optimize full Flash websites. The more flexible linking strategy paves way for successful search engine optimization of Flash websites.

   1. Employ the anchor text in a proper way. The anchor text must consist of the significant keywords
   2. Inbound links are very useful in optimizing websites. The more the number of inbound links from quality websites the more the chances of better optimization
   3. Make use of the one way link strategy
   4. Comment on the other related blog posts (not Spam comment), it will help to increase popularity.
   5. Giving out press releases about the workings of the website from time to time
   6. Another source of linking building is through submission of articles of the websites in various article directories and important websites
   7. Create and maintain separate blog under the main domain or sub domain. It is very helpful tool for optimize Flash based website.
   8. RSS feed has also become a significant source of linking strategy. If you maintain a blog then you can syndicate blog contents as an RSS feed to the web world.
   9. A full Flash website must register in various forums. It may post and comment on topics which will eventually help in optimizing websites
   10. Another way is through submission of contents in directories. However, in the recent times this has become an obsolete process

If you are an experienced SEO, then feel free to share your opinions and expertise about this post in the comment.

UPDATE :- Now Google can crawl content from flash web site. To know more about it, read “Google improves on Indexing Flash Text“.