Content needs to be SEO-friendly. At the same time, it needs to adhere to a certain word limit. For the designing team, here’s how to maintain both: Use tabs to keep the page ‘tight’ and make information easily available to visitors. You can actually hide chunks of content using tabs. Visitors will read the entire content, in various tabs  and here will be no room for boredom. SEO content should be ‘below the fold’. Keep in mind that a site’s traffic flow increases when visitors see attractive design, not when they find a chunk of text. There’s also a possibility [...]

There is a prevalent misconception that Flash-based websites are not ranked well in SERPs or Search Engine Results Pages. But in reality, there are a number of instances of Flash sites being ranked at prominent positions by search engines. Even a decade ago, Flash design meant a disaster for search engine ranking but now, with Google’s Flash update in 2008, success is possible with Flash website design. Do not ignore the fact that all the major search engines are taking every possible step to index Flash-based websites. You can actually help these search engines by – Promoting your brand and [...]

Icons are used in website design, product promotion and for many different purposes. Icons are very small in size and you have to give attention to the minute details to make your designs successful. Even the most experienced graphic design artists make mistakes in icon design. Here are some of the deadliest mistakes you must avoid to design a meaningful icon. Wrong Object Selection- You must use the right objects for your icon to help people understand what the icon stands for. For instance, Gmail uses the image of an envelop in their icon that clearly conveys the message to [...]

Web design and content writing should complement each other. Web designers should create designs that are relevant to the content. Since website owners have only a few seconds to impress their visitors, the key to make a strong impression lies with creating designs that represent the purpose of the content, and content that is useful for the visitors. Since a website is not similar to a graphic novel where every page has different pictures accompanied with text to tell the story, designers and content writers must keep in mind that consistency in the design and content matters. Explained below are [...]