For creating corporate identity design of a company, paying attention to logo design, visual vocabulary, colors, and fonts is important. Unfortunately, most articles offer information about logo, colors, and visual vocabulary, ignoring fonts. For this reason, we have decided to offer crucial information about fonts in today’s article. Basic Information about Fonts Font refers to text characters, available in various sizes and styles. These styles can include bold, italic, regular, and light. Fonts can also be classified into various groups, such as serif, sans serif, display, and script fonts. Read on to know more. Serif Fonts- These fonts usually assume [...]

The main purpose of a call-to-action page is to urge visitors to act. Depending on purposes of the website, intended actions can vary. If you want to increase awareness about your company, for example, you may want readers to subscribe to your newsletter. Alternatively, if you have ecommerce solutions, you may want them to buy products directly from your site. Designing a good call-to action page is important. Unfortunately, some web designers commit certain mistakes, which discourage people to act. We list some of these mistakes below. Mistake 1- Using Excessive Images Using images can be a good way to [...]

Christmas was celebrated recently and most of us have already started planning for the New Year. There is an unmistakable festive cheer in the air. With holidays occupying minds of most of us now, we are busy planning gifts and arranging parties for our loved ones. For people associated with website design and development, holidays can be the perfect opportunity to increase profit rates. Today, in this article, we will discuss the relationship between holidays and higher traffic. Thereafter, we will provide website designers with few techniques that will allow them to increase site traffic during the holidays. Can Holidays [...]

In this age of online business and competitive marketing, smart website designs are essential for building brand identity and furthering business. However, website designers are prone to making common mistakes when designing a website, partly in their zeal to create a result-oriented design, and partly their desire for a ‘beautiful’ website. But good-looking websites are not necessarily good websites. Here’s a quick look at some of the mistakes commonly made: Complicated Designs: Web designers often commit the mistake of creating complex web designs that are difficult to access by online visitors. When a visitor comes to a site, they must [...]