In this age of online business and competitive marketing, smart website designs are essential for building brand identity and furthering business. However, website designers are prone to making common mistakes when designing a website, partly in their zeal to create a result-oriented design, and partly their desire for a ‘beautiful’ website. But good-looking websites are not necessarily good websites. Here’s a quick look at some of the mistakes commonly made: Complicated Designs: Web designers often commit the mistake of creating complex web designs that are difficult to access by online visitors. When a visitor comes to a site, they must [...]

Smartphones introduced the concept of mobile browsing few years ago. With the launch of iPad in 2010, mobile browsing became a popular and common concept. Popularity of tablet phones also brought many changes in the web designing industry. Even few years ago, a website designer had to consider few browser features, while developing a site. However, with the popularity of mobile browsing and tablet phones, designers now have to consider various issues. In fact, most of them find the task of creating an attractive website that is simple to use on a small-sized screen as well as a larger one [...]

Coca Cola has a rich visual vocabulary that consists of a powerful script, the symbol of wave, red color, and unique fonts. As a brand, somehow it never appears dull. It has a lively image and has successfully maintained this image for the past 125 years. It reinvents each of these elements to suit preferences of the current generation. This is no small feat. The above example highlights the fact that if logo is the ‘hero’ of corporate identity, visual vocabulary elements are its ‘sidekicks’. In fact, in certain web designs and promotional materials, the logo does not appear exclusively. [...]

Attending a trade show or exhibition can be beneficial for a company. Unfortunately, participating in a trade show is expensive. This means that you need to make the most out of your participation. The challenge lies in the fact that various companies attend trade shows and amongst them, you have to capture attention of the visitors. Here are few techniques that will make your web programming company stand out, amongst hundreds of others. Pre-preparation is important Attending a show ‘just like that’ will not help you to draw attention of visitors. Rather, you need to prepare yourself well, before participating [...]