A professionally designed brochure helps a corporate firm to convey promotional messages to its prospective clients. Since a brochure represents an organization, the designer should give stress on its readability, intriguing quality and functionality.

In the true sense, the primary focus of brochure design should be to grab the attention of the target audience and hold it long so that they can be well informed of the products and services of that organization.

In this post, we will discuss about some cardinal rules that should be remembered for gaining success in the field of brochure design. The useful brochure designing tips are listed below:

• Knowing Your Print Size- Incorrect setup size can create a huge problem in brochure designing. It is always better to avoid using 8.5 x 11 layout and submitting it for printing on 8×10 paper. The quality of the print resolution should never be compromised in order to customize brochure layout.
• Allowing Bleed- In most of the time, brochures are printed together in sheets and after that precise blades sliced it into single units. Sometimes, we expand the brochure design beyond the established page borders and while cutting each of the pages; we have coverage of solid ink from edge to edge. It is always advisable to design a brochure with an extra coverage of 1/8th inch beyond each edge.
• Resolution, a Key Factor- High resolution images may create problem in creating a brochure design. The main problem of improper resolution images is that after being printed they look hazy and blurred in the brochure.

The images we see on computer monitor are around 72dpi, which is absolutely fine for viewing on monitor. But this is not suitable for a printed brochure. Usually, for brochures, at least 300 dpi is needed.

• Selecting Correct Paper- Most of the print shops that are engaged in the brochure printing work provide a 100lb or 80lb stock paper, with a variety of matte finishes. However, there is no doubt in the fact that 100lb stock is comparatively more substantial than 80lb stock paper. It is always better to use heavy paper. This is because; most of the people have this notion that highly professional organizations use heavier paper.
  Varnish can also enhance an appealing gloss to a company’s brochure. Other than this, lot of ink coverage can also make your brochure look glossy. If you have used too many colors in your brochure, it can also prevent fingerprint smudges.
• Be Creative and Original- First try to understand what is the main message that should be conveyed through the brochure. It should not be forgotten that brochures are basically advertising material. So, keeping in mind the promotional side, brochures should be designed with originality and creativity.
• Attractive Cover Page of a Brochure- People can first see the cover of a brochure, so, it should be made colorful and visually appealing.

An effective brochure can give identity to a business firm. So, for delivering quality brochure design services, a company should recruit efficient and skilled designers.

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