Keywords research is an integral part of website development. Despite the design and other technical aspect, the content of a website exercise a powerful impact on the overall growth of the website. The unique and keyword rich contents are both user friendly as well as search friendly.

Very often, a lot many websites struggle long hours to find the right keywords that tells about its company, products and services. And if they do find any, it seems that it increases the search engine rankings, but fails to attract the users or vice versa. This clearly drives home the fact that a detailed keyword research has to be conducted after close circumspection of the type of business, the location of the company, the target audience, the products and services, the market trend, the competitors in the trade. For instance, website of a local music institute must target the audience of the local area. Many web users may be on the look for a local music institute. Hence, focus on region and customer centric contents increase the inflow of traffic.

What is a keyword or key phrase?

Usually, the word used by the web user in search of the desired website is termed as a keyword. Sometimes a group of keywords constitute a key phrase.

How to conduct keyword research?

An in depth keyword research helps to find the right keywords that ensure more traffic to the website. Keyword research is conducted in the following steps:

• Discover the keyword
• Analyze it
• Select the keyword
• Deploy the selected keyword

The first phase is a very crucial one. The keyword researcher needs to focus on the type of words that are usually used by the web user to look for information. The other steps are equally important in entire Keyword Research design.

Various types of Keyword Research Tool

There are numerous keyword research tools that help to find the necessary keywords and also alternate keywords. Keyword Discovery and Wordtracker are the leading paid keyword research tools. Wordtracker being the most popular in the SEO industry has huge database with the most recent information. Again, there are many free online keyword research tools, Digital Point’s Keyword Suggestion Tool, Overture Keyword Selector Tool, to name a few.

The search engine king, Google provides Google AdWords tool, a free online keyword research tool. It has a vast database with a long list of keywords in its domain.

How to use the Google AdWords tool?

As mentioned above, the Google keyword research tool is a free service. The keyword researcher can use this service as many times as necessary. The process of using the keyword research tool is illustrated below:

1. The web user may directly go to the Google keyword tool web page by entering the URL, “https://adwords.google.com/select/KeywordToolExternal”. Again, the user may type the words “ Keywords research tool” in the search engines. Google keyword tool appears. Click it and enter in to the keyword tool page
2. There are two ways of finding keywords. The user has to choose whether to proceed with words, phrases or with by using the URL of the website.

Use of Descriptive Words

Incase, the user wants to proceed with particular set of words or phrase then it necessary to click the option “Descriptive words or phrases”. Then the user writes the necessary starting keywords, types the characters in the picture and click the button Get keyword ideas. A huge range of keywords follows.

Use of URL of the website

Here, the keyword researcher has to select the “Website Content” option and enter the URL of the website. The same technique follows as mentioned above.

The web video below clearly demonstrates the entire process of using the Google keyword tool.