The bug of mobile web browsing has finally bitten YouTube. But this is not another same-old-boring story. No, YouTube is a bit smarter than that and which is why it has deliberately chosen HTML5 for reaching out to next generation mobile users and for making its mobile website all the more interesting and alluring. It is definitely a case of major upgradation, as YouTube looks pretty smart, prompt in its response and as it is offering better loading time. Some of the unique features of HTML5 are included here and the most interesting and promising among them is the video tag. In a sharp contrast to other native applications for example the famous iPhone application, it is going to offer its users superior video quality. YouTubeâ€™s mobile website (m.youtube.com) is compatible with almost all HTML5 compliant mobile browsers.
But have you ever wondered why YouTube actually needs a mobile version of its website when it has already has a mobile application with huge install base? Oh yes, it is quite obvious. How can we forget the latest battle of words between YouTube and Apple so easily? So, when Andrey Doronichev, product manager, was trying to make a point that the newly launched web based application is superior from every angle, we should not take it so lightly. The tension that is still brewing between Apple and YouTube is nothing new and therefore, it is no wonder that YouTube is trying safeguard its interest by reducing its dependence on iPhone application by launching a new mobile browser for its 100 million visitors. It, in fact, underscores a trend and the trend is the shift from native apps to web apps whenever it is possible.
Apple was obviously reluctant whenever YouTube introduced any new improvements for its users. As YouTube has virtually no control over the app that is shipped with the iPhone, it was trying hard to minimize its dependence on native app and the latest move is a direct result of this effort. Videos on HTML5 look much more interesting and they are loading faster than ever. If you are an iPhone user, you will definitely notice how YouTubeâ€™s mobile site is promoting you to install it in your phone. It appears that Google has geared all its effort to make people switch to YouTubeâ€™s mobile and it has tasted some initial success so far.